“… 2 Much of the literature on murals tourism and mural-based regeneration is focused on the issues of heritage, identity and politics (see Skinner & Jolliffe, 2017 ), authenticity ( Osborne, 2002 ; Park, Hwang, Lee, & Heo, 2018 ; Widdis, 2000 ), economic development ( Koster, 2008 ; Koster & Randall, 2005 ), and place image and place identity ( McCarthy, 2006 ). To date, little has been said about the connections between mural art and overtourism with very recent South Korean exceptions being associated with Ihwa Mural Village ( Jang & Park, 2020 ; Oh, 2020 ) and Gamcheon Culture Village ( Kim & Kang, 2020 ).…”