Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Lou, Chen; Yuan, Shupei

doi:10.1080/15252019.2018.1533501

Cited by 1,409 publications

(1,365 citation statements)

References 59 publications

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“…The model was adopted from previous research which was validated over time (Doucoffe, 1996;Bractt & Carr, 2001;Enginkaya & Yılmaz, 2014). The survey distributed was initially built based on previous literature (Wolinand Korgaonker, 2003;Luo, 2010;Yuanxin & Pittana, 2011;Kornias & Halalau, 2012;Gaber, 2012;Ekstrom & Gustafsson, 2012;Logan et al, 2012;Lou & Yuan, 2019). Findings show that all variables contained in the research model have a significant positive relationship with the dependent variable (Internet users' attitudes).…”

Section: Findings Discussion and Research Recommendationsmentioning

confidence: 99%

“…Advertising design model was initiated by Moriarty (2009) through AIDA modal development, which combines the effect of attention and interest with desire and action. Since then, many different models have been developed (Philip et al, 2018) to ensure advertising motive accomplishment (Lou & Yuan, 2019). In order to design a perfect model for advertisement, there is a need to change design patterns along with changing customers' behavior (Philip et al, 2018).…”

Section: Advertising Modelsmentioning

confidence: 99%

“…Knowledge of these interactions can help to predict a consumer's behavior (conative action) (Asiegbu et al, 2012). Review of all the attitude associated factors has been carried out by many researchers and was found to be useful (Ducoffe, 1996;Brackett & Carr, 2001;Kornias & Halalau, 2012;Logan et al, 2012;Lou & Yuan, 2019).…”

Section: Attitudes Definedmentioning

confidence: 99%

“…Trust is defined as the extent of reliability a customer has on the provided information about products in an advertisement (Lutz & Mackenzie, 1983;Ohanian, 1990). The significance of credibility in advertisement designing is explained by Lou and Yuan (2019) as one of the important links between customers and marketers creating trust. Several experts find that distrust in the advertising medium emerges from fake product information (Percy & Elliot, 2008).…”

Section: Attitudes and Trustmentioning

confidence: 99%

“…Jordan is a progressing environment for electronic commerce where there are more than 6 million internet users from a total population of 10 million (Alkailani, 2016). Attitudes of consumers play a major role in the effectiveness of any advertising campaign (Lou & Yuan, 2019). Although statistics and information about internet usage and advertising expenses in Jordan are available, very little research has been made regarding peoples' attitudes and behavior towards online advertising in Jordanian spectrum.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives

Eid¹,

Nusairat²,

Alkailani³

et al. 2020

10.5267/j.msl

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This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users' motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested. Data was collected using an online questionnaire survey administered to 256 participants. Hypotheses were tested using single and multiple linear regression analyses. Results show that advertisement design factors along with internet users' motives were all significant factors affecting the attitude towards advertisements on social media sites with entertainment, interaction and informativeness had the highest impact. Based on the research findings, recommendations were reported for academicians and practitioners. Limitations and promising areas for further research were discussed.

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Section: Findings Discussion and Research Recommendationsmentioning

confidence: 99%

Section: Advertising Modelsmentioning

confidence: 99%

Section: Attitudes Definedmentioning

confidence: 99%

Section: Attitudes and Trustmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives

Eid¹,

Nusairat²,

Alkailani³

et al. 2020

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“Survival and Salvation”

Perreault¹,

Perreault²,

Crawford³

2023

The Handbook on Religion and Communication

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Lies and bullshit: The negative effects of misinformation grow stronger over time

Petrocelli

Seta

2023

Applied Cognitive Psychology

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In a world where exposure to untrustworthy communicators is common, trust has become more important than ever for effective marketing. Nevertheless, we know very little about the long‐term consequences of exposure to untrustworthy sources, such bullshitters. This research examines how untrustworthy sources—liars and bullshitters—influence consumer attitudes toward a product. Frankfurt's (1986) insidious bullshit hypothesis (i.e., bullshitting is evaluated less negatively than lying but bullshit can be more harmful than are lies) is examined within a traditional sleeper effect—a persuasive influence that increases, rather than decays over time. We obtained a sleeper effect after participants learned that the source of the message was either a liar or a bullshitter. However, compared to the liar source condition, the same message from a bullshitter resulted in more extreme immediate and delayed attitudes that were in line with an otherwise discounted persuasive message (i.e., an advertisement). Interestingly, attitudes returned to control condition levels when a bullshitter was the source of the message, suggesting that knowing an initially discounted message may be potentially accurate/inaccurate (as is true with bullshit, but not lies) does not result in the long‐term discounting of that message. We discuss implications for marketing and other contexts of persuasion.

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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Cited by 1,409 publications

References 59 publications

Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives

Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives

“Survival and Salvation”

Lies and bullshit: The negative effects of misinformation grow stronger over time

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