“…The view that says that external factors are more important than internal factors in achieving competitive advantage is known as the view of industrial organizations (David & David, 2019). From empirical studies, external factors that influence the success of a business include the family environment, task environment, aspects of government policy in the MSME sector, aspects of the role of related institutions, social aspects, cultural aspects, and economic aspects, (Munizu, 2010;Rachmania, Rakhmaniar, & Setyaningsih, 2012;Sari & Sitepu, 2016). Conversely, the view that considers that internal factors (internal resources) are more important than external factors is known as the Resource Based View (RBV) (David & David, 2019).…”