2021
DOI: 10.1088/1755-1315/828/1/012052
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Information Needs and Behaviour for Sustainable Farming Among Millennial and Progressive farmers

Abstract: Continuous innovation towards a more sustainable agriculture is an important trend in today’s modern era. Farmers are consistently required to apply essential technologies in enhancing crucial farming practices, regardless of age. The purpose of this qualitative research, therefore, was to carefully examine the information needs and search behaviours of two major farm groups, termed millennial and progressive, using a multi-case study approach. Data were collected by conducting semi-structured interviews with … Show more

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Cited by 6 publications
(1 citation statement)
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“…Those functions will be parallel with the development in several locations through fostering new farmers/entrepreneurs (start-up) in the agricultural sector. The development of innovation-based agricultural area aims to increase the added value and competitiveness of farmers' products [11]. The application of agricultural technology creates efficiency and diversification which in turn can increase farmers' income [12,13].…”
Section: Introductionmentioning
confidence: 99%
“…Those functions will be parallel with the development in several locations through fostering new farmers/entrepreneurs (start-up) in the agricultural sector. The development of innovation-based agricultural area aims to increase the added value and competitiveness of farmers' products [11]. The application of agricultural technology creates efficiency and diversification which in turn can increase farmers' income [12,13].…”
Section: Introductionmentioning
confidence: 99%