“…E‐commerce—the use of ICT to facilitate buying and selling of goods and/or services has revolutionized marketing (Chang, Zhen, & Cao, 2016). In addition, it has profoundly impacted many fields of endeavor including governance, retailing, law, education, religion, media, agriculture and logistics (Adu, Buabeng, & Damoah, 2020; Johnson & Iyamu, 2019; Mutimukwe & Kolkowska, 2019; Zhou & Wang, 2014). E‐commerce is noted for contributing to cost reduction, capital expansion, efficiency and high client satisfaction in businesses (Azizan & Said, 2015; Papageorgiou, Marneros, & Efstathiades, 2020).…”