“…Green innovation is a new type of innovation by which firms implement new practice, processes, and products to prevent environmental damage and facilitate waste recycling (Chen, Cheng, & Dai, ). Current research suggests that factors, such as institutional pressures (Lin & Ho, ), environmental regulation (Hojnik & Ruzzier, ; You, Zhang, & Yuan, ; Zhang, Wang, Xue, & Yang, ), stakeholder pressure (Kawai, Strange, & Zucchella, ), external knowledge resources (Arfi, Hikkerova, & Sahut, ; Laursen & Salter, ), big data and environmental ethics (El‐Kassar & Singh, ), and market demands (Mondéjar‐Jiménez, Segarra‐Oña, Peiró‐Signes, Payá‐Martínez, & Sáez‐Martínez, ), influence firms' green innovation. As a complex and costly technological frontier (De Marchi, ; Liao, ), green innovation requires more diversified knowledge resources than traditional innovations (Cainelli, De Marchi, & Grandinetti, ; Martínez‐Ros & Kunapatarawong, ; Pacheco, Alves, & Liboni, ), especially complex technological knowledge and skills for eliminating environmental pollution (Liao & Tsai, ).…”