In recent years, Russian agricultural market has undergone rather important changes. Nowadays, there is a kind of euphoria concerning agricultural market. State support is planned, including significant investments, with the aim to stimulate its development. Still, literature analysis shows that efforts are supposed to concentrate mainly on the sphere of production. There is clear lack of attention to the level of technologies and equipment use, both in manufacturing and in turnover, i.e. in the post-harvest handling, long-term and operational storing of agricultural products, as well as in processing, product delivery to customers, preferably using highly specialized transportation, and in consumption waste disposal. This attention is necessary, otherwise the achieved production results will be destroyed due to low-tech turnover level, and the relationship between production and consumption will not give the expected results of the agricultural products market functioning. These facts has direct impact on the subjects operating in agricultural sector. Especially, on their economic performance, bankrupt or financial health as a whole. Economic performance of agricultural sector can lead to more efficient management of subject operating in this sector. In addition, it can bring more convenient prices of agricultural products for customers. In this article a hypothesis is discussed that the main issue should be not productivity growth or increase in production volume, but the level of technologies in agricultural production and bringing agricultural products to consumers, at all stages of the production-consumption relationship. It is therefore proposed to assess the market economic performance from the perspective of technological stages (tenors of technology) on which the creation and implementation of the product takes place. In this context, the expediency of the approach to the economic performance assessment for the agricultural market in a region is substantiated.