Integrating consumers’ motives with suppliers’ solutions to combat Shanzhai: A phenomenon beyond counterfeit

Qin, Yao; Shi, Linda Hui; Song, Lei; Stöttinger, Barbara; Tan, Kang

doi:10.1016/j.bushor.2017.11.009

Cited by 21 publications

(27 citation statements)

References 19 publications

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“…For example, Francis Cabot Lowell, the American, studied British textile machines before developing his own creative imitations that better fit his New England environment (Posen and Martignoni, 2018). Similarly, Japanese and Korean firms creatively imitated with automotives, semi-conductors, appliances, and machine tools before introducing their own major innovations (Bolton, 1993;Cho et al, 1998;Kim and Nelson, 2000;Mansfield, 1988 (Grossman and Helpman, 1991;Knott et al, 2009;Sutton, 2014) and have more lenient regulatory and legal environments (Bartlett and Ghoshal, 2000;Chittoor et al, 2009;Kale and Little, 2007;Luo et al, 2011;Nijher, 2018;Phuc, 2015;Qin et al, 2018). Our research indicates that creative imitations merit attention from the original manufacturers because creative imitations change consumer perceptions of the originals depending on their relative quality levels, and so the firm's strategic response needs to adjust accordingly.…”

Section: Final Discussion and Conclusionmentioning

confidence: 99%

The performance effects of creative imitation on original products: Evidence from lab and field experiments

Wang

Pechmann

et al. 2019

Strategic Management Journal

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Research Summary A market entrant often challenges the incumbent using creative imitation: The entrant creatively combines imitated aspects of the original with its own innovative characteristics to create a distinct offering. Using lab and field experiments to examine creative imitation in China, we find the effects of creative imitations on the originals depend on the creative imitation's quality. We explore the underlying mechanisms, and show that including a low‐quality creative imitation in the retail choice set increases satisfaction with and choice of the original, while a moderate‐quality creative imitation does the opposite. Moreover, creative imitation affects consumers' satisfaction with the original by influencing whether their experience with the original verifies their expectations. Our paper reveals creative imitation effects to help incumbent firms effectively address them. Managerial Summary When the incumbent is challenged by an entrant using creative imitation, consumers may react differently to the incumbent, and understanding consumers' reactions allows the incumbent to make better strategic decisions about how to address the challenge. Using lab and field experiments, we investigate creative imitations with two quality levels common in our empirical context, low quality and moderate quality, and examine how and why they differentially affect the originals. We find the presence of a low‐quality creative imitation actually increased choice of the original by enhancing consumers' satisfaction with it, while a moderate‐quality creative imitation reduced choice of the original by undermining satisfaction with it. Our research suggests the incumbent should address moderate‐quality creative imitations' challenges to customer satisfaction, while temporarily tolerating low‐quality creative imitations.

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Section: Final Discussion and Conclusionmentioning

confidence: 99%

The performance effects of creative imitation on original products: Evidence from lab and field experiments

Wang

Pechmann

et al. 2019

Strategic Management Journal

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“…They can also distribute complementary items to promote their product sales. Moreover, value-based offerings can be the capitalized by the marketers to capture the low-income group (Qin et al, 2018). Besides, manufactures can evoke moral and ethical issues among the customers through engaging them in different social activities and programs to attract them toward the original products (Amar et al, 2018;Chen et al, 2018).…”

Section: Managerial Implicationmentioning

confidence: 99%

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

Gani

Alam

Mostaquim-Al-Islam³

et al. 2019

Innovative Marketing

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The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB). This research also sought to measure the effect of product attribute, brand image, level of income, price, and gender regarding the purchase intention for counterfeit luxury goods. Data were gathered from a sample of 242 individual respondents living in different areas of Dhaka city who had experience of purchasing various counterfeit luxury goods. A structured questionnaire was used to obtain survey data through a personal interview. Descriptive statistics, reliability statistics, one-way ANOVA, and multiple regression analysis have been used to analyze the collected data. The results show that among five factors, only three of them, such as product attribute, brand images and level of income, are more influential predictors in purchase intention for counterfeit luxury items than price and gender. The findings of the study show a better understanding based on a developing country on how these factors affect purchasing intention of counterfeit luxury items. Thus, the study intends to identify different socio-demographic and behavioral predictors in terms of counterfeiting luxury goods. The result depicts that comparing to original products, Bangladeshi consumers are more prone to use counterfeit luxury items to maintain social values and status. Finally, limitations and managerial implications of the study, along with future research avenues, have been discussed.

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“…More importantly is that consumers' demand for counterfeit products and brands is steadily growing (Bian, Wang, Smith, & Yannopoulou, 2016). Owing to better technological progress, the quality of counterfeit products has been improving, triggering therefore consumers' demand and purchase willingness (Bian & Moutinho, 2009;Bian, Haque, & Smith, 2015;Li, Lam, & Liu, 2018;Qin, Hui Shi, Song, Stöttinger, & Tan, 2018;Toklu & Baran, 2017). The counterfeits' quality has remarkably improved to the extent that it becomes even harder for consumers to distinguish it from that of the genuine products.…”

Section: Introductionmentioning

confidence: 99%

“…Several motivations for consumers' decision or intention of buying counterfeits are reported in the literature. These include materialism (Furnham & Valgeirsson, 2007;Qin et al, 2018), perceived social power (Bian et al, 2016;Qin et al, 2018), personality and value consciousness (Furnham & Valgeirsson, 2007), anticipation of regret (Chen, Teng, Liu, & Zhu, 2015), religiosity (Quoquab et al, 2017), ethical judgment (Quoquab et al, 2017), degree of liking luxury (Kapferer & Michaut, 2014), beliefs about counterfeits' purchase (Furnham & Valgeirsson, 2007), product appearance (Kim & Karpova, 2010), product involvement (Bian & Moutinho, 2009), product utility (Poddar, Foreman, Banerjee, & Ellen, 2012;Qin et al, 2018), product conspicuousness (Bian et al, 2016), having fun by experiencing adventure (Perez, Castaño, & Quintanilla, 2010), satisfaction with counterfeit products (Tom, Garibaldi, Zeng, & Pilcher, 1998), importance attributed to financial value/ price (Perez et al, 2010;Qin et al, 2018), expertise in counterfeits (Bian et al, 2016), and demographics (Kapferer & Michaut, 2014;Tom et al, 1998).…”

Section: Introductionmentioning

confidence: 99%

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Is buying counterfeit sinful? Investigation of consumers’ attitudes and purchase intentions of counterfeit products in a Muslim country

Souiden

Ladhari

Amri

2018

Int J Consumer Studies

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The study investigates the effect of individuals’ ethics (i.e., idealism and relativism), religiosity (i.e., fear of divine punishment, interest in religion and practices, and beliefs in religion), and attitudes toward counterfeits (i.e., economic benefits and hedonic benefits) on purchase intentions of counterfeit products. Data were collected in Tunisia, a Muslim country showing a mixture of modern and conservative values. The analysis of variance on the data, collected among 217 participants, shows that religiosity, ethics, and attitudes, all influence the intent to buy counterfeits. The analysis further supports the stronger effect of perceived economic benefits on intentions of buying counterfeits. The study contributes to the development of knowledge about the effect of religiosity and ethics on consumption behavior.

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Integrating consumers’ motives with suppliers’ solutions to combat Shanzhai: A phenomenon beyond counterfeit

Cited by 21 publications

References 19 publications

The performance effects of creative imitation on original products: Evidence from lab and field experiments

The performance effects of creative imitation on original products: Evidence from lab and field experiments

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

Is buying counterfeit sinful? Investigation of consumers’ attitudes and purchase intentions of counterfeit products in a Muslim country

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