Integrating the Internet into the Business Environment

Abstract

An estimated 30 million people make use of the Internet not only for electronic mail (e‐mail), but also to peruse databases, view photographs and videos and find travel information and weather reports. Innovative data systems managers can offer business solutions by integrating the capabilities of the Internet into their business environment. The Internet offers vast communication resources to enhance product development and system support. Offers an introduction to the communication resources of the Internet and provides several specific examples of business solutions in the areas of e‐mail communications, business applications software support, system design and databases. An awareness of these global solutions by today′s managers may stimulate an increased appreciation of the power of electronic communications and an encouragement of co‐operative work, using electronic media.

Principales características e implicaciones del marketing online.

“…Las primeras investigaciones estudiaron el potencial de integración de internet en el entorno empresarial, en el uso del correo electrónico, las bases de datos, las fotografías, los videos y la obtención de información (Sterne, 1995;Peterson, 1997;Bennet, 1998). Además, se considera que la principal preocupación en las empresas era el uso del marketing en internet para aumentar www.cienciadigital.org las ventas y conseguir así mayores beneficios (Granger y Schroeder, 1994). Mehta y Sivadas (1995) analizaron las actitudes de los consumidores ante la comunicación en la red y establecieron que internet permite a las empresas dirigir y comunicarse con los consumidores involucrados e interesados.…”

Individual and professional development in the digital age

“…Employees in these virtual settings can interact with each other in novel ways, while advancing their work-related skills and competencies easily and in a collaborative fashion (Zheng and Newgarden, 2012;Fiol and O'Connor, 2005). Importantly, employees can maintain their connection to their workplace even in their physical absence; a notion that may carry a variety of positive implications (Granger and Schroeder, 1996;Larsen and McInerney, 2002). For instance, it has been proposed that managing work-related relationships from a distance enables individuals to use virtual environments as defensive objects, through which they can avoid or at least more efficiently cope with stressful events generated by their physical presence in the workplace (Mersky, 2008).…”

Integrated online marketing communication: implementation and management

“…The level of detail of customer‐related data stored and analysed by the internal information system defines the level of personalisation that can be applied by the firm in its online communication and marketing campaigns. In fact, the modern database and campaign management applications permit the implementation of effective one‐to‐one marketing communication in the online environment (Granger and Schroeder, 1996).…”

“…The level of detail of customer-related data stored and analysed by the internal information system defines the level of personalisation that can be applied by the firm in its online communication and marketing campaigns. In (Granger and Schroeder, 1996). Figure 2 presents the place of integrated online marketing communication in the online CRM process of the firm.…”