Integration and Exchange

Gruber, Verena; Schlegelmilch, Bodo B.

doi:10.1177/0273475313490169

Cited by 11 publications

(2 citation statements)

References 35 publications

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“…Students with work experience have different attitudes from those with none (Ewing & Ewing, 2017). Experienced professionals entering postgraduate education expect to take part in discussions mediated by the educator, in which they bring together theory and their real-world issues (Gruber & Schlegelmilch, 2013; Sebastianelli, Swift & Tamimi, 2015). Their ability to act as agents of their own learning tends to improve their efficiency compared with less experienced students through sensitization, mobilization and engagement (Bittencourt, 2016; Sebastianelli, Swift & Tamimi, 2012; Sebastianelli et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil

Borba Salvador,

Bassi-Suter,

Forsdike

2023

RAUSP

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Purpose This study aims to understand how marketing faculty become reference-educators of business executives by exploring the factors that contribute to their teaching performance. Design/methodology/approach Exploratory qualitative research, using in-depth interviews in which the object of the study was the marketing educator, based on three Brazilian business schools. Findings The teaching performance depends on the teaching practice, which is influenced by technical knowledge, pedagogical factors and personal features. The development of a practitioner-educator is a complex process that arises from both formal and informal learning. Research limitations/implications Deepens the understanding of marketing educators’ individual factors, proposing a model to expand the knowledge of the factors shaping a reference-educator. Practical implications Raises awareness among managers of Higher Education institutions of the relevance of the development of its educators considering not only pedagogical skills but also marketing and social skills. Social implications Improvements in education generate a positive contribution to society. Better marketing educators may result in better professionals, which could, ultimately, generate more benefits both for corporations and for society. Originality/value Existing literature has neglected the understanding of how marketing educators’ individual factors may impact on good teaching to create a well-rounded practitioner-educator. This study seeks to address that gap by exploring how marketing faculty, especially practitioners of marketing, become reference-educators, that is, educators identified as exemplars of good practice by their students and peers.

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Section: Literature Reviewmentioning

confidence: 99%

Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil

Borba Salvador,

Bassi-Suter,

Forsdike

2023

RAUSP

View full text Add to dashboard Cite

show abstract

“…Wood Jr. (2014, p. 26) propõe a construção de uma nova narrativa para o estudante de escolas de negócios como indivíduo socialmente responsável e consciente, "dotado de uma ambição de mudança pessoal e profissional e que aspira a uma posição sênior de liderança ou, alternativamente, o empreendedorismo". O estudante de pós-graduação lato sensu que possui vivência profissional espera se colocar em discussões com colegas mediadas pelo professor, trazendo seus dilemas diários e futuros para o ambiente de aprendizagem (Gruber et al, 2012;Gruber & Schlegelmilch, 2013).…”

Section: O Desafio Da Evolução Da Educação Continuadaunclassified