Integrative Approach For Corporate Social Responsibility: A Case From The Banking Industry

Abstract

There is a need for a sustainable life . However, this dream will not become a reality without the constant efforts from various dominant parties. In achieving the goals for well being, business firms are the most important entities through their implementation of Corporate Social Responsibility (CSR). Stakeholders involvement in the planning and implementation of CSR need to be properly structured. An integrative approach needs to be applied in order to ensure the sustainability issues being addressed. Hence, this paper analyzes and describes the application of an integrative approach in the planning and implementation of CSR activities in the banking sector. The banking sector is an important sector which provides access and financing facilities to organizations and individuals. The ability of the national economy is also dependent on the integrity of our financial institutions. However, besides the role and contribution of these companies there are still issues that scratch the image and credibility of the company, such as the issue of non-transparency and not directly contribute to the erosion of the environment through the financing of projects that affect the environment. It is therefore essential that the issue of sustainability and the implementation of CSR into core activities in banking operations to gain the confidence of stakeholders. It is expected to provide a guidance to the banking sector in planning and implementing CSR activities in a more organized and holistic manner.

Corporate Social Responsibility – A Case Study on Strategies of Indian Private and Public Sector Banks

“…Social responsibility is considered as the organizational responsibility to select and invest in various social activities through donations to the well-being and benefits of human beings [30]. The relationship between the organization and its customers may flourish when CSR activities create a positive environment [31][32][33][34][35][36][37][38][39][40]. By means of planning and organizing various socially beneficial activities, banks can help the development of its neighbourhood society by investing a part of their profits.…”