Interaction and reputation in Airbnb: an exploratory analysis

Díaz, Nisamar Baute; Taño, Desiderio Gutiérrez; Armas, Ricardo Jesús Díaz

doi:10.1108/ijcthr-10-2018-0149

Cited by 16 publications

(9 citation statements)

References 39 publications

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“…Reputation has often noted to be imperative to the sharing economy business model (Qiu et al, 2018), as it provides consumers relevant information about service providers through customer reviews and comments (Fanelli, 2020). There is more uncertainty in the online platform as compared to other business models (Baute-Díaz et al, 2019). Specifically, this exists in the sharing economy platform businesses because of the absence of physical contact between the seller and the buyer.…”

Section: Discussionmentioning

confidence: 99%

Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia

Tiamiyu

Quoquab

Mohammad

2020

IJCTHR

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Purpose Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. Considering its significant impact on tourism industry growth, this paper aims to shed some light on guests’ booking intentions on Airbnb, Malaysia. Design/methodology/approach A web-based survey was designed to collect the data, which yielded 174 usable and valid responses. Structural equation modelling, partial least square technique was used to analyse the data. Findings The results confirmed that Airbnb’s reputation and guests’ unique experience expectation positively affect guests’ attachment to Airbnb, which, in turn, drives guest booking intention. However, price consciousness did not exert any effect on guests’ attachment to Airbnb. Practical implications The findings of this study will equip Airbnb managers, accommodation platform owners and service providers in developing appropriate marketing plans and strategies to better understand the implications of both internal and external causes that may lead to guests’ intention to book their accommodations. Originality/value This research has its merits in adding value to the tourism literature by understanding the drivers of guests’ booking intentions on Airbnb. Furthermore, the study findings contribute to the existing literature by investigating few new linkages such as the role of guests’ attachment to Airbnb as a mediator between guests’ unique experience expectation, price consciousness, reputation and guests’ booking intention.

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Section: Discussionmentioning

confidence: 99%

Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia

Tiamiyu

Quoquab

Mohammad

2020

IJCTHR

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“…In terms of negative reviews, one study finds that less social distance and greater empathy from a guest may reduce negative reviews ( Pera et al., 2019 ). Face-to-face interaction between the host and guest can also reduce negative comments by guests ( Baute-Díaz et al., 2019 ). Online negative reviews about poor customer service and the hosts' unpleasant behavior are two factors that lead to distrust ( Sthapit and Björk, 2019 ).…”

Section: Discussionmentioning

confidence: 99%

A decade of systematic literature review on Airbnb: the sharing economy from a multiple stakeholder perspective

Hati¹,

Balqiah²,

Hananto³

et al. 2021

Heliyon

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Airbnb, which launched its business in 2009, has experienced explosive growth by creating value through the sharing economy business model. The Airbnb business model helps property owners exploit underutilized assets. However, along with its rapid growth, controversies have arisen among many stakeholders, especially the traditional hotel industry, communities, and policymakers. This study reviews academic articles to pinpoint the factors involved in the relationships among Airbnb and its multiple stakeholders. The aim is to identify the benefits, drawbacks, and issues surrounding Airbnb. The analysis is based on the perspectives of six Airbnb stakeholders: guests, hosts, employees, communities, competitors, and policymakers. A variety of scholarly journals indexed in the Scopus database were reviewed, with 282 included in the final analysis. The analysis will be useful for academics, practitioners, and policymakers alike, as it summarizes the Airbnb relevant actors, identifies key factors that influence stakeholder behavior, and assesses the power and level of influence of each stakeholder. Ultimately, the study points to potential directions for future research on Airbnb.

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“…This is because reputation does provide the consumer with crucial information about the service provider (Tadelis, 2016). Reputation refers to the overall perception of customers concerning service provided (Baute-Díaz et al, 2019). In this study, reputation is defined as the overall perception of consumers concerning the Airbnb service provided.…”

Section: Reputation and Perceived Valuementioning

confidence: 99%

Muslim tourists’ intention to book on Airbnb: the moderating role of gender

Tiamiyu

Quoquab

Mohammad

2020

JIMA

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Purpose The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating role of gender on the relationship between perceived value and guest booking intention. Design/methodology/approach This study considered the Stimulus–Organism–Response (S-O-R) theory to develop the research framework. Using a self-administered survey questionnaire, 156 completed and usable responses were obtained. The data were analysed by applying partial least squares–structural equation modelling technique, more specifically by using SmartPLS (version 3) software. Findings The study findings revealed that both reputation and perceived value positively affect Muslim tourists’ booking intention on Airbnb service. Moreover, it is also found that, gender plays a moderating role on guests’ intention to book accommodation on the Airbnb platform. Practical implications It is expected that the findings of this study can help the practitioners in the hospitality industry, particularly in strategising their marketing efforts to attract more tourists to engage in a meaningful relationship with the Airbnb in Malaysia. It is suggested that, the Airbnb hosts need to consider the reputation (stimulus) and perceived value (organism) in their marketing strategy to foster Muslim guests’ booking intention. Originality/value To the best of the authors’ knowledge, this work is among the first to examine the predictors of Muslim tourists’ booking intention on Airbnb. Moreover, very little is known on the moderating role of gender on perceived value and its association with booking intention, which this research attempts to address.

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Interaction and reputation in Airbnb: an exploratory analysis

Cited by 16 publications

References 39 publications

Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia

Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia

A decade of systematic literature review on Airbnb: the sharing economy from a multiple stakeholder perspective

Muslim tourists’ intention to book on Airbnb: the moderating role of gender

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