“…In line with excitation transfer (Zillman, 1971) and cognitive labeling theory (Schachter & Singer, 1962), this hypothesis posits that arousal may be misattributed, intensifying the perceived immorality of the target's behavior. Excitation transfer effects emerge in research on emotion (e.g., Erdmann & Janke, 1978;Sinclair, Hoffman, Mark, Martin, & Pickering, 1994), aggression (e.g., Zillman, 1971), dissonance (e.g., Cooper, 1998;Cooper, Fazio, & Rhodewalt, 1978), attraction (e.g., White & Kight, 1984), and clinical disorders (e.g., Storms & Nisbett, 1970).…”