Concrete is a valuable construction material with high mechanical strength and durability, used extensively in the construction industry. It is produced by mixing sand, stones, cement, and water in different proportions depending on the desired quality of the final product. Water reducers are additional chemical ingredients used in concrete to reduce the quantity of water required in the concrete mixture. When added to concrete, water reducers increase the workability and flowability of concrete in the freshly mixed state and improve the mechanical strength and durability of the final hardened product. This review paper describes the different types and applications of concrete water reducers used in the construction industry including their working mechanisms and fluidity effects on concrete properties. It discusses the production of synthetic and bio‐based concrete water reducers and reviews the present challenges involved in the preparation of bio‐based concrete water reducers from renewable resources. © 2023 Society of Industrial Chemistry and John Wiley & Sons Ltd.