Intermediary Role Of Nostalgia Tendency In The Effect Of Electronic Word Of Mouth Communication On Tourists' Destination Visit Intentions

Göker, Gönül; Ayar, İlknur

doi:10.29036/jots.v11i20.140

Cited by 12 publications

(6 citation statements)

References 20 publications

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“…Putri and Agus (2019) showed that recommendations significantly affect purchase intention in the Instagram context. Previous tourism-based studies have posited that eWOM positively affects travel intentions (Göker and Ayar, 2020) and visit/re-visit intentions (Abubakar et al, 2017;Huifeng and Ha, 2021). Therefore, we expect that a customer who recommends a brand will have strong repurchase intentions.…”

Section: Repurchase Intentionsmentioning

confidence: 88%

Engaging consumers through firm-generated content on Instagram

Ballester

Ruiz

2021

SJME

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Purpose The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective customer engagement (CE). In addition, an examination is undertaken of affective CE as a driver of customer behaviour. Design/methodology/approach The paper takes a quantitative approach using a sample of 334 women followers of an eco-friendly restaurant Instagram account. After validation of the measurement scales, the hypotheses were tested through structural equation modelling. Drawing on the stimuli-organism-response framework the authors posit that consumers’ perceptions of the enjoyment and originality of Instagram posts generate affective CE, which, in turn, influences customer behaviour. Findings The results showed that the perceived enjoyment and perceived originality of Instagram posts generated by an eco-friendly restaurant have a positive influence on affective CE, which, in turn, affects consumers’ recommendation behaviours, intention to follow the restaurant’s advice on Instagram and intention to revisit the restaurant. Originality/value This research provides novel insights into how the perceived enjoyment and originality of FGC posted on Instagram increases women’s affective engagement and expands knowledge of how affective CE might increase positive electronic word-of-mouth, intention to follow the restaurant’s advice and repurchase intentions.

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Section: Repurchase Intentionsmentioning

confidence: 88%

Engaging consumers through firm-generated content on Instagram

Ballester

Ruiz

2021

SJME

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“…e-WOM is shown as one of the most important information sources in the process of consumers' purchasing decisions. Since it is difficult to evaluate touristic products which are intangible and service-oriented before consumption, e-WOM is one of the most used communication channels by consumers (Göker and Ayar, 2020).…”

Section: Word-of-mouth and Electronic Word-of-mouthmentioning

confidence: 99%

“…From the marketing point of view, word-of-mouth is a significant issue and a key player in marketing. Word-of-mouth communication is when people share their opinions about a certain product or brand with each other in a way that does not contain commercial content (Göker and Ayar, 2020). Word-of-mouth communication is the most reliable method that people adopt in the process of purchasing and which facilitates the decision-making process.…”

Section: Introductionmentioning

confidence: 99%

The Effect of e-Word of Mouth on Social Media on Destination Preference

AKIN¹

2023

javs

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This study aims to investigate the effect of electronic word of mouth on destination preference. The population of the research consists of data collected by 400 people from social networking sites such as Instagram, Facebook, WhatsApp, or from different online information sources. Survey questions were sent to known people in social media groups and were asked to share them with their acquaintances. Snowball sampling was used because the population covers a large area. According to the results of the analysis, it has been determined that electronic word of mouth communication in social media has a significant effect on destination preference. A linear relationship was found between destination preference intention and consumer opinion, involvement and credibility, and a nonlinear relationship with reliability. This relationship contributed to the creation of a mathematical regression model that would contribute to future studies.

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“…Walaupun masih ada fasilitas untuk pembelian makanan secara online, hal tersebut nampaknya tidak terlalu signifikan dampaknya dimana selama pandemi usaha mereka mengalami penurunan drastis [14].…”

Section: Pendahuluanunclassified

Impact of The Covid-19 Pandemic On West Sumatra Tourism

Arivetullatif

Sulastri

Afrianti

2023

INFEB

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This study aims to determine the impact of the Covid-19 pandemic on tourism in West Sumatra. This type of research is quantitative research. This study uses secondary data from the official website https://dispar.sumbarprov.go.id for 2019–2020. While the data analysis technique uses descriptive statistics, classical assumptions, multiple linear regression analysis and statistical tests (t test, F test and coefficient of determination). The results showed that the hotel variable had a significant and significant effect on culinary tourism in West Sumatra Province, with a significance value of 0.004 which was smaller than the 0.05 significance level, while the tcount value was 3.080>ttable 2.032, the communication variable had no effect and was not significant on culinary tourism in West Sumatra Province, with a significance value of 0.157 more than a significance level of 0.05, while a tcount value of 1.446<ttable 2.032, the variable of tourist visits has an influence and is significant on culinary tourism in West Sumatra Province, with a significance value of 0.042 less than a significance level of 0.05 , while the tcount value is 2.111>ttable 2.032 and the variables of hotel, communication, tourist visits simultaneously affect culinary tourism in West Sumatra Province, with a significant value of 0.018 which is smaller than α = 0.05 while the Fcount value is 3.819>Ftable 4.53. The Adjusted R Square test results in this study obtained a value of 18.60. This shows that the contribution of the hotel, communication, and tourist visits variables is 18.60% to culinary tourism in West Sumatra Province. While the remaining 72.40% is influenced by other factors not examined in this study.

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Intermediary Role Of Nostalgia Tendency In The Effect Of Electronic Word Of Mouth Communication On Tourists' Destination Visit Intentions

Cited by 12 publications

References 20 publications

Engaging consumers through firm-generated content on Instagram

Engaging consumers through firm-generated content on Instagram

The Effect of e-Word of Mouth on Social Media on Destination Preference

Impact of The Covid-19 Pandemic On West Sumatra Tourism

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