This study was aimed to reveal the mediating role of nostalgia tendencies in the effect of E-Wom (Electronic Word of Mouth Communication) on Tourists' intention to visit UNESCO World Heritage City Safranbolu. The authors aimed to reveal the effect of word of mouth communication on the destination preference, as well as to determine whether the nostalgia tendency has an intermediary role during this communication. Survey method was used in the research as the data collection tool. The survey was administered to all travel lovers. A total of 402 people participated in the survey. In this research, the structural equation model was used to determine the mediating role of the nostalgia trend in the impact of E-wom on travel intent. Responses were analyzed with SPSS statistical software. According to the results of the research, E-wom has an impact on travel intention. The partial mediating role of the "nostalgia tendency" in "the effect of e-wom on travel intention" was determined. Comments and suggestions were developed depending on the analysis results obtained at the end of the study.

Bu çalışmada açık alanda yapılan doğa temelli rekreatif etkinliklerin yapıldığı Ilgaz Dağı Milli Parkı'na gelen ziyaretçilerin markalaşmış destinasyona ilişkin beklentileri ile Ilgaz Dağı Milli Parkı'nı markalaşmış bir destinasyon olarak değerlendirmeleri arasında anlamlı bir fark olup olmadığını ortaya koymak amaçlanmıştır. Çalışmada yüz yüze görüşme yöntemi ile anket uygulanmıştır. Araştırma Ilgaz Dağı Milli Parkı'na gelen ziyaretçileri kapsamaktadır. Araştırmaya katılan ziyaretçilerin markalaşmış bir destinasyona ilişkin beklenti düzeylerinin, Ilgaz Dağı Milli Parkı'na yönelik değerlendirmelerinden daha yüksek olduğu görülmüştür. Buna bağlı olarak ziyaretçilerin beklentilerinin mevcut durum karşısında daha yüksek olması, Ilgaz Dağı Milli Parkı'nın henüz tam anlamıyla markalaşmış bir destinasyonun sahip olduğu nitelikler bakımından eksikliklerinin olduğunu ortaya koymuştur. Çalışma sonuçlarından yola çıkılarak Ilgaz Dağı Milli Parkı'na ve çalışmaya yönelik öneriler geliştirilmiştir.

This study aimed to evaluate the holiday purchasing intentions of touristic consumers during the COVID-19 pandemic within the scope of the expanded TPB, which is empirically tested in very large areas in the disclosure of behaviors. In this study, in addition to TPB variables, fatigue variable was included. With the long-term nature and intensity of COVID-19, many people have naturally experienced some kind of physical or psychological fatigue. The impact of this fatigue caused by COVID-19 on the intention to buy holidays can be critical. In the first part of the study, holiday purchasing intentions, COVID-19 pandemic period, theory of planned behavior, and fatigue were explained. In the methodological part of the study, 389 people who were potential touristic consumers were surveyed. The data collected from the participants were measured by statistical analysis method, and the findings were reached.

Outdoor recreation is considered within the nature tourism potential of destinations. The study aims to measure the effect of the psychological levels of the ski athletes skiing in Ilgaz Mountain in the context of the flow experience dimensions on their perceived value for their activity and their behavioral intentions towards the destination. In addition, measuring the effect of the perceived value of the activity on the behavioral intention towards the destination is also within the scope of the other purpose. The study population consists of ski athletes coming to Ilgaz National Park. The Flow Experience Scale, developed by Jackson and Marsh (1996), was used in the study. The questionnaire method – a face-to-face interview technique, was preferred as a data collection tool.  The collected data were analyzed with SPSS and AMOS package programs. As a result of the regression analysis, it was determined that the flow experience had a positive effect on the perceived value and behavioral intention. In addition, it was concluded that perceived value positively affected behavioral intention. The perceived value of amateur and professional skiers coming to the Ilgaz ski area is important for the destination. Athletes' enjoyment in the context of their flow experiences influences their goal-directed behavioral intentions. Local government support is needed to develop the potential of destinations where winter tourism and recreation activities are carried out. This study is important for promoting and sustaining eco-tourism activities and outdoor recreation.

Termal turizm deneyimi yaşayan bireylerin duygu durumları ve memnuniyetlerinin araştırıldığı bu çalışmada deneyime yönelik duygu durumlarının, memnuniyet ve davranışsal niyetlerine olan etkisinin ölçülmesi amaçlanmıştır. Araştırma kapsamında verilerin toplanması için yüz-yüze görüşme tekniği olan anket tercih edilmiştir. Toplanan anketlerden kullanılabilir nitelikteki 384’ü analize tabi tutulmuştur. Çalışma kapsamında öncelikle ölçeklere yönelik faktör analizi ve değişkenler arasındaki etkiyi ölçmek için ise regresyon analizi yapılmıştır. Araştırma sonucunda; termal turizm deneyimi yaşayan katılımcıların duygu durumları ile memnuniyetleri, memnuniyetleri ile de davranışsal niyetleri arasında pozitif bir ilişkinin olduğu belirlenmiştir. Bu çalışma termal turizm işletmelerinin gelişimine yönelik kamusal ve sivil çalışmaların ve tanıtımların arttırılması açısından önem vurgulamaktadır.