International entrepreneurial alertness in opportunity discovery for market entry

Abstract

Purpose The purpose of this study is to change the level of entrepreneurial alertness from individual to group and from the group to the organizational level and apply it to international market entry. Design/methodology/approach A literature review, meth-synthesis, interview and focal group are used for the final research framework. The way of theorizing for changing levels of entrepreneurial alertness is multi-level method. A framework for international market entry, a process of internationalization and an organizational learning process was used for the final conceptual framework. Findings A new framework for international entrepreneurial alertness in the opportunity discovery of individual, group and organizational level was developed. Research limitations/implications Researchers will be able to use this framework for extending opportunity discovery and entrepreneurial alertness theories at individual, group, organizational and international levels. Practical implications Using the final framework, entrepreneurs and organizations will be able to discover new opportunities, and teachers will be able to educate international entrepreneurial alertness and opportunity discovery at individual, group and organizational levels. Originality/value The paper begins with an overview of previous researches in this area and then moves on to combine them using meth-synthesis to create a new framework for international entrepreneurial alertness in opportunity discovery. Note that the levels of entrepreneurial alertness from individual to group and from the group to the organizational level have been changed using a multi-level theorizing method.

Entrepreneurial Alertness Research: Past and Future

“…In fact, Rezvani et al (2018) propose a new framework for organizational entrepreneurial alertness in opportunity discovery of individual, group, and organizational levels through the use of the meth-synthesis approach. Moreover, Antonacopoulou et al (2019) have revived the learning organization concept and propose a new framework (the 8As) that illustrates how alertness together with attentiveness, awareness, appreciation, anticipation, alignment, activation, and agility form an integral part of the New Learning Organizations.…”

Market entry agility in the process of enhancing firm performance: A dynamic capability perspective

“…Only if this entry capability provides any agility to improve the business process is considered a strategic resource for gaining strategic advantages. In this line, the entry agility is mirrored by the effectiveness of prior knowledge, network ties (Rezvani, Lashgari, & Yadolahi Farsi, 2019) and the success of getting market access (Damarwulan & Farida, 2018) and readiness for Back Office support. The speeding to fit the market needs, could create agility as the entry quality to catch up the opportunity our product to be first in the market may build a value-oriented pioneer.…”

Determining factors of international opportunity recognition: A conceptual approach

“…Besides, even though George et al (2016) have determined alertness as being one the prominent factors for opportunity recognition, there are, as yet, few studies that have raised the existence of entrepreneurial alertness when identifying opportunities in the international market. Lorenz et al (2018), for example, argue that the IOR scale should contain the entrepreneurs' state of alertness, and Rezvani et al (2019) argue that international entrepreneurial alertness should facilitate the recognition of IOs, but do not give explanations of how alertness can affect IOR. Finally, Chetty et al (2018), through a case study approach, and Tabares et al (2020), through qualitative analysis, propose that entrepreneurial alertness is a distinctive factor for IOR.…”

“…Knowledge has been recognized as a static concept that is activated and applied through the practical application of cognitive mechanisms (Corbett, 2005), which means that cognitions help individuals to benefit from the acquisition of knowledge (Hajizadeh & Zali, 2016). Entrepreneurial creativity and international entrepreneurial alertness have been pointed out as being two of the most relevant cognitive characteristics of entrepreneurs, enabling them to acquire, organize and process information and consequently their prior knowledge (Chang & Chen, 2020;Rezvani et al, 2019).…”