Internet Marketing as a Business Necessity

Abstract

The pace at which marketing discipline evolves each year is challenging for both individual marketing experts and companies as systems, which are permanently competing for global consumers. With the development of the Internet as the main channel and best opportunity for the implementation of the optimal "one-to-one" marketing model, Internet marketing as a new area of marketing theory and practice has emerged and is constantly improving. On the other side, the power and attractiveness of online surrounding have also transformed the way consumers behave, creating new patterns and lifestyle that have to be taken into account when creating appropriate Internet marketing strategies, far different from the traditional ones. Thus, the aim of this article is to examine fundamentals of Internet-based marketing, and to analyse challenges and opportunities that should be addressed by modern companies in their Internet marketing strategies, together with possible limitations and risks that emerged in the electronic marketplace. The method used in the article is secondary research, and implies a detailed analysis of researches and studies in the given field.

Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education

“…With the growing importance of internet marketing, different opportunities and challenges have occurred the organizations. Therefore, one needs to focus on new online marketing strategies (Grubor & Jaksa, 2018). Dynamic changes that is taking place because of the digital technology has forced higher education institutions to rethink their way of marketing.…”

Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation

“…Grubor and Jakša [25] propose the term 'internet marketing', as a subset of digital market-ing that particularly uses the Internet for achieving the same goals. Constantinides [26], on the other hand, suggests the Web-Marketing Mix framework, in which the website of the organization is the cornerstone of any Internet marketing strategy.…”

A Hybrid Digital Marketing Model based on Content Marketing and Inbound Marketing

“…The upgraded big data algorithm is utilized to analyze and derive frequent patterns. Grubor et al reported primarily focusing on leading Indian businesses utilizing Instagram to establish a strong brand and the advantages and future potential [17]. Social media has become the most crucial connection in human lives nowadays, both for interacting with one another and marketing enterprises.…”