Introducing Web technology in a small peripheral hospitality organization

Anckar, Bill; Walden, Pirkko

doi:10.1108/09596110110395938

Cited by 70 publications

(53 citation statements)

References 15 publications

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“…Although traditionally, smaller tourism operators lag behind their larger counterparts in terms of technology adoption, the Internet has been described as empowering even for tiny tourism organisations (Buhalis, 1999). Among other opportunities, the Internet has been described as offering small tourism operators representation in the electronic market place, the opportunity to offer direct bookings, reduced advertising costs, global distribution 24 hours a day and greater interactivity with customers (Buhalis, 1999;Anckar and Walden, 2001).…”

Section: Introductionmentioning

confidence: 99%

Tourism and internet adoption: a developing world perspective

Karanasios

Burgess

2008

Journal of Tourism Research

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This paper provides a new perspective of the realities faced by small tourism enterprises in the developing world. Given the well-recognised value of the Internet in tourism, we sought to identify how entrepreneurs mitigate Internet adoption obstacles such as the inadequate and unreliable telecommunications infrastructure, the cost of the technology, and a lack of knowledge and skills that characterise developing nations. A qualitative study was performed on small tourism enterprises in rural and metropolitan areas of Malaysia and Ecuador. We found that entrepreneurs established ways to overcome obstacles, with some applying quite innovative solutions. This paper helps to understand the role of entrepreneurs in innovation adoption and improve knowledge of Internet appropriation among small tourism enterprises in developing nations. A number of transferable lessons are identified.

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Section: Introductionmentioning

confidence: 99%

Tourism and internet adoption: a developing world perspective

Karanasios

Burgess

2008

Journal of Tourism Research

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“…SMTEs have been slow to adopt and to realise the actual benefits of applying ICT to their business (Standing et al, 1999, Buhalis, 2003. However, according to Anckar and Walden (2001) there is evidence that there are small minorities of SMTEs that are taking full advantage of the electronic marketplace and who are benefiting from the many opportunities that it provides. This in turn sends out a warning signal to hoteliers who have yet to have an online presence and urges them to use the Internet as a mainstream distribution channel and to integrate web-enabling technologies into their daily business process.…”

Section: Icts and Smtesmentioning

confidence: 99%

Enhancing SMTEs' business performance through the Internet and e‐learning platforms

Collins

Buhalis

Peters

2003

Education + Training

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Online learning (eLearning) systems can help to deliver ICT training to Small and medium-sized tourist enterprises (SMTEs). SMTEs need to maintain and understand the importance of utilising new information technologies dynamically and to incorporate training and education into their overall strategy via online learning. They need to be innovative and adopt systems that will allow them to explore their potential.This paper investigates SMTEs in the European Hotel sector and their utilisation of the Internet and their perception on online learning systems. The paper also aims to demonstrate to SMTEs that training is imperative and that ICTs can enable them to improve their inventory management, strengthen their marketing and communications strategies and develop their internal business processes. The paper demonstrates that a course on ICT skills can assist SMTEs to further their development. The survey demonstrates that SMTEs are not utilising Information technology in their business to its full potential. They primarily see the Internet as a mechanism for promoting their hotel rather than for training, inter-intra-organisational and eCommerce purposes. Respondents have recognised that integrating technology with training will become a management challenge in the future, but at present it is not considered a priority for many SMTEs. However respondents did identify their highest preference for content to be incorporated into the online course modules to be ICT trends and issues. Therefore it can be concluded that SMTEs are willing to engage in online learning and that the ability of SMTEs in embracing eLearning which can become crucial determinants of their success.

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“…They also stated that the Internet has already become an important marketing and communication tool, and that hotel operations that lack a significant presence on the Internet will loose some of their competitive edge (Van Hoof & Combrink). Similarly, according to Anckar and Walden (2001) and Buhalis (1998), hotels that are not represented on the web will fail to bridge the distance with their existing and potential customers and suffer competitive disadvantages as a result.…”

Section: Introductionmentioning

confidence: 96%