“…Third, there is also the view that although media coverage may represent athletes as national heroes or symbols, these representations may still be characterized by the fissures of race, class, gender, and sexuality either singularly or in combination through their intersection, which has been shown in the case of British athletes Kelly Holmes (Hills & Kennedy, 2009) and Paula Radcliffe (Walton, 2010), Australian Kathy Freeman (Elder, Pratt, & Elis, 2006), as well as male athletes Michael Jordan and Ben Johnson (Jackson, Andrews, & Cole, 1998). In this regard, as it relates specifically to gender, it has been found that even where female athletes are celebrated by the media as national heroines and cast in positive images (e.g., strong, powerful, determined, successful), there is still the tendency to subject them to "conventional gendered representational techniques" (Wensing & Bruce, 2003, p. 389) such as feminization, and sexualization, as noted earlier by Rowe et al (1998) and Markula (2009). This is seen further as serving to trivialize and marginalize their achievements as well as female athletes in general (Koh, 2009, pp.…”