The scholarly literature in consultation emphasises scenarios where
the role of the consultant is external and formalised. However, many
consultations exhibit neither of these characteristics. The dynamics of
an informal, four‐year long, internal consulting project conducted by
two faculty members on a university campus are examined. Analysis
suggests that this type of consultation involves challenges which,
although not unique to informal/internal consulting, are sufficiently
distinctive to warrant increased attention from researchers. Of
particular importance in this regard is the pervasive influence which
ambiguity can have on the handling of various stages of the intervention
process in informal/internal projects.