Investigating factors of purchase intention based on social commerce, trust and follower in social media

Sensuse, Dana Indra; Pratama, Ardye Amando; Satria, Deki; Noprisson, Handrie; Ramadhan, Arief

doi:10.1109/icitsi.2017.8267963

Cited by 2 publications

(1 citation statement)

References 16 publications

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“…Reputasi penjual yang dapat dilihat dari testimoni konsumen sebelumnya dan terekam dalam skala penilaian (bintang) yang diberikan oleh konsumen, juga merupakan petunjuk tinggi rendahnya kemampuan penjual untuk dapat dipercaya (Alwafi & Magnadi, 2016;Pratama & Magnadi, 2017;Norhermaya & Soesanto, 2016;Hanafi, 2020). Semakin tinggi tingkat kepercayaan konsumen kepada penjual, maka semakin tinggi keinginan konsumen untuk membeli produk (Juliana, Noval, Hubner, & Bernarto, 2020;Adiwijaya, Kaihatu, Nugroho, & Kartika, 2017;Sensuse, Pratama, Satria, Noprissom, & Ramadhan, 2017;Hadining, Haryanti, & Munajat, 2020)…”

Section: Kepercayaan Terhadap Minat Beliunclassified

Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen pada Aplikasi Belanja Online

Tukino

Nurastuti

Hartati

et al. 2021

ekomabis. :. J. ekonomi manaj. n.a.

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Penelitian menguji model pengaruh kualitas antarmuka terhadap minat beli konsumen dengan variabel mediasi kepercayaan konsumen kepada penjual di aplikasi belanja online Shopee.com. Penelitian menggunakan pendekatan kuantitatif dengan sampel konsumen Shopee.com sebanyak 152 orang. Analisis menggunakan model struktural diolah software SMARTPLS 3.0. Hasil penelitian ini membuktikan bahwa kualitas antarmuka tidak berpengaruh terhadap minat beli, kualitas antarmuka berpengaruh terhadap kepercayaan, dan kepercayaan berpengaruh terhadap minat beli. Kepercayaan memediasi kualitas antarmuka terhadap minat beli konsumen pada aplikasi belanja online Shopee.com, sehingga tanpa kepercayaan maka tidak akan ada minat beli pada konsumen belanja online. The study aims to examine the model of the influence of interface quality on consumer buying interest with the mediating variable of consumer trust in sellers in the Shopee.com online shopping application. The study uses a quantitative approach with a sample of 152 Shopee.com consumers. Analysis using a structural model processed by SMARTPLS 3.0 software. The results of this study prove that the quality of the interface has no effect on buying interest, the quality of the interface has an effect on trust, and trust has an effect on buying interest. Trust mediates the effect of interface quality on consumer buying interest in the Shopee.com online shopping application, so without trust there will be no buying interest in online shopping consumers.

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Section: Kepercayaan Terhadap Minat Beliunclassified

Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen pada Aplikasi Belanja Online

Tukino

Nurastuti

Hartati

et al. 2021

ekomabis. :. J. ekonomi manaj. n.a.

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The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis

Tuncer

2021

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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With the development of technology, social media platforms have become widespread and they have become suitable for use by consumers for different purposes. One of these purposes is the opportunity to shop on social media. The volume of social commerce worldwide has reached an important level and its development continues. Hence, interest in researching consumer behavior has increased in social commerce literature. There have been many studies in the literature on the relationships of social support, social presence, trust and social trade intention. From this point of view, the purpose of this study is to synthesize previous studies examining the relationship among the variables of social support, social presence, trust and social commerce intention in the framework of a single model with the meta-analysis method. In this context, the findings of 36 studies are synthesized with the meta-analysis method. According to the findings of this synthesis, it is determined that the variables of informational support, emotional support, trust in the social commerce site, trust in the vendor on the social commerce site and social presence significantly affect social commerce intention. These findings may provide researchers who will conduct studies on this topic in the future with significant contributions in terms of analyzing the scope of the literature and shaping their studies. Additionally, marketing managers in the sector may utilize these meta-analysis findings in determination of their marketing strategies.

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Investigating factors of purchase intention based on social commerce, trust and follower in social media

Cited by 2 publications

References 16 publications

Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen pada Aplikasi Belanja Online

Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen pada Aplikasi Belanja Online

The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis

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