“…Y. Lee & Lehto, 2013;H. Li, 2013;Mah, 2009;Saeed, Yang, & Sinnappan, 2009;Sekhaolelo & Kalema, 2015;Tajuddin, Mustapha, Zaini, & Aziz, 2012;Thongmak, 2011Thongmak, , 2014 The increasing number of studies on the behavioral aspects toward technology usage has resulted in several models that address the individuals' acceptance or rejection of a specific technology (Ajzen, 1991;Davis, 1989;Venkatesh, Morris, Davis, & Davis, 2003). With respect to the IS theories/models that were used to study the social media acceptance and adoption, the analysis results are illustrated in Table 3.…”