Investigating the effects of issuance of bank debt guarantee on profitability of banking industry

Pirayesh, Reza; Gharagozloo, Majid

doi:10.5267/j.msl.2013.12.034

Cited by 2 publications

(1 citation statement)

References 11 publications

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“…Brand equity also positively impacts return on assets, a key profitability indicator, while bolstering consumer trust. (Pirayesh, 2018) Brand equity significantly influences customer acquisition, retention, and profitability, indicating its multifaceted nature. This suggests that brand equity is indeed a complex and impactful concept.…”

Section: Introductionmentioning

confidence: 99%

The Evaluation Of The Factors Effects On The Branded Television Sets Based On The Vision Of Consumers

A B,

Rajendran

2024

jaz

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In contemporary times, numerous institutions acknowledge their product brands and services as paramount assets. These brands constitute substantial capital, crucial not only for upholding the company's value but also for nurturing customer allegiance. The stronger the brand's resonance in consumers' minds, the higher the potential for revenue generation. This study employs David Aaker's customer-centric brand equity model, encompassing four key dimensions: brand awareness, brand association, perceived brand quality, and brand loyalty. It scrutinizes diverse factors such as familial dynamics, brand identity, corporate image, and pricing, assessing their influence on these dimensions of brand equity. The aim of this research is to evaluate the factors affecting brand equity dimensions, particularly concerning television brands, from the perspective of female consumers. The study is conducted among female television brand consumers in Karnataka state, chosen via simple random sampling. The results reveal that both familial background and corporate image directly impact brand recognition, brand linkage, and perceived brand excellence. The brand name directly influences brand recognition and perceived brand excellence, while pricing directly affects perceived brand excellence. Ultimately, brand recognition, brand linkage, and perceived brand excellence collectively contribute to overall brand equity.

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Section: Introductionmentioning

confidence: 99%

The Evaluation Of The Factors Effects On The Branded Television Sets Based On The Vision Of Consumers

A B,

Rajendran

2024

jaz

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Investigating the effects of issuance of bank debt guarantee on profitability of banking industry

Pirayesh¹,

Gharagozloo²

2014

10.5267/j.msl

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This paper presents an empirical investigation to study the relationship between bank debt guarantee and profitability, increase in banks resources and customer retention. The proposed study has been implemented in one of Iranian banks located in city of Zanjan, Iran over the period of 10 years. The study has used Pearson correlation test to examine three hypotheses of the survey. The results indicate that there were positive and meaningful relationship between bank debt guarantee and profitability (r = 0.863, P-value = 0.001), a positive relationship between bank debt guarantee and bank resources (r = 0.708 with P-value = 0.015) and there was a positive and meaningful relationship between bank debt guarantee and customer retention (r = 0.252 with P-value = 0.001).

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Investigating the effects of issuance of bank debt guarantee on profitability of banking industry

Cited by 2 publications

References 11 publications

The Evaluation Of The Factors Effects On The Branded Television Sets Based On The Vision Of Consumers

The Evaluation Of The Factors Effects On The Branded Television Sets Based On The Vision Of Consumers

Investigating the effects of issuance of bank debt guarantee on profitability of banking industry

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