“…Recent research has linked a person's perceived level of health to both his/her religiosity and spirituality (Zullig et al, 2006). Other studies link spirituality/religiosity to such sustainable consumer behaviors as a person's calmness (Burroughs and Rindfleisch, 2002), self-control (Kolodinsky et al, 2008), willingness to set an example for others (Kolodinsky et al, 2008), ethics (Albaum and Peterson, 2006;Beekun and Westerman, 2012;Cornwell et al, 2005;Vitell and Paolillo, 2003), overall satisfaction (Schneider et al, 2011), frugality (financial stewardship) (Cornelissen and Jirjahn, 2012;McCuddy and Pirie, 2007), trust of others (Tang, 2010), innovativeness (Rezaei et al, 2011), ability to reduce stress (Smith and Chin, 2011), ability to reduce depression (Smith and Chin, 2011), ability to develop a strong work ethic (Bouckaert and Zsolnai, 2012), tendency toward volunteerism (Ali Sarlak et al, 2012;Lim and MacGregor, 2012) and ability to be firm during adversities (Standifer et al, 2010). Another study positively linked religiosity and spirituality to consumer forgiveness for service failures by service providers (Tsarenko and Tojib, 2012).…”