Topical ocular drug bioavailability is notoriously poor, in the order of 5% or less. This is a consequence of effective multiple barriers to drug entry, comprising nasolacrimal drainage, epithelial drug transport barriers and clearance from the vasculature in the conjunctiva. While sustained drug delivery to the back of the eye is now feasible with intravitreal implants such as Vitrasert ™ (~6 months), Retisert ™ (~3 years) and Iluvien ™ (~3 years), currently there are no marketed delivery systems for long-term drug delivery to the anterior segment of the eye. The purpose of this article is to summarize the resurgence in interest to prolong and improve drug entry from topical administration. These approaches include mucoadhesives, viscous polymer vehicles, transporter-targeted prodrug design, receptor-targeted functionalized nanoparticles, iontophoresis, punctal plug and contact lens delivery systems. A few of these delivery systems might be useful in treating diseases affecting the back of the eye. Their effectiveness will be compared against intravitreal implants (upper bound of effectiveness) and trans-scleral systems (lower bound of effectiveness). Refining the animal model by incorporating the latest advances in microdialysis and imaging technology is key to expanding the knowledge central to the design, testing and evaluation of the next generation of innovative ocular drug delivery systems.The current ophthalmology market is primarily driven by age-and lifestyle-related diseases, such as macular degeneration, cataracts, diabetic retinopathy and glaucoma. Dry eye syndrome, inflammation and ocular allergies are also contributing significantly. Traditionally, antiglaucoma products held the major market share. Driven by demographic trends such as an increase in aged population and lifestyle factors, the overall market for ophthalmic therapeutics is expected to undergo considerable and consistent growth during the next decade. In the USA, cases of visual impairment and blindness due to age-related macular degeneration (ARMD) are expected to increase from 620,000 cases in 2010 to 1.7 million in 2050 [1]. While therapeutic agents are currently available for treating only the wet form of ARMD, new treatments are anticipated in the future for treating the more prevalent dry form of ARMD [2]. The global ophthalmic pharmaceutical market with registered sales of US$14 billion in 2009, is forecasted to grow at a double digit rate [3].