Iterations of Digital Transformation of Human Capital in the Development of Economic Growth Drivers

Blizkiy, Roman Sergeevich; Malinenko, Valentin E.; Lebedinskaya, Yuliya S.

doi:10.1007/978-3-030-56433-9_137

Cited by 5 publications

(1 citation statement)

References 3 publications

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“…При этом задействованы интегрированные каналы коммуникации, сочетающие цифровые и традиционные технологии маркетингового воздействия. Результатом такого взаимодействия является достижение эффекта непрерывного контакта «клиент -компания» [10].…”

Section: обсуждение результатовunclassified

Modified customer experience model: omnichannel approach and impact on financial results of organization activities

Nigay

Lebedinskaya

Koshevaya

et al. 2022

Vestnik of Astrakhan State Technical University. Series: Economics

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Growth of financial activity, stable functioning and sustainable development of economic systems are largely ensured by the formation of strong and competitive business structures that timely adapt their strategic approaches to management in accordance with the conditions of the environment. Maintaining competitive positions in the market in conditions of digitalization becomes difficult or impossible without creating new sources of competitive advantages. Digitalization of the economy and business requires a corresponding change in the business model of the organization. One of the most contemporary issues of improvement in the structure of the business model is the system of interaction with the client. Its timely transformation ensures an integrated system approach to service and interaction with the client based on the omnichannel approach. This approach means including into the business processes of organizing a comprehensive system of digital and analog communication channels that provide multi-channel communication of business with the client, which form a single history of contacts and client experience in the company. From this position, the number of mastered, implemented digital technologies and communication channels in the system of interaction with the client can serve as an indicator of the company’s digital activity. There is proposed an author's approach to transforming the system of interaction with the client (through the omnichannel prism) in the business model of the organization in the context of the digitalization of the economy and business, defines the requirements for the business model and developed a system of indicators for assessing its effectiveness. An algorithm for introducing a digital business model into the activities of a trading enterprise is developed.

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Section: обсуждение результатовunclassified

Modified customer experience model: omnichannel approach and impact on financial results of organization activities

Nigay

Lebedinskaya

Koshevaya

et al. 2022

Vestnik of Astrakhan State Technical University. Series: Economics

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Process-based approach to organizing the accounting of labor costs and motivation in the digital economy

et al. 2021

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The article discusses the main risks of accounting for settlements with personnel in modern conditions, including those caused by significant changes in legislation, in terms of regulating the procedure for implementing expenses for labor remuneration. The authors systematized the main risks pursuant to a number of basic accounting criteria: purpose, order, content. The proposed approach, in contrast to the existing approaches, allows to quickly segment problematic risk areas of work in accounting. The article presents the characteristics of accounting procedures in the course of reflecting operations related to the accrual, retention and payment of wages, considering the conditions of digital transformation, where, in contrast to the existing approaches, the aspects of the influence of endo- and exogenous factors in the dynamics of the development of digital transformations are systematized. The content of IAS 19 Employee Benefits has been structured by different types of benefits. The criteria for recognizing the fact of remuneration are considered, a critical assessment of the classification and approaches to different types of remuneration in the context of noonomics is given.

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Fundamentals of formation and problems of development of small and medium-sized enterprises: digital transformation

Blizkiy

Lebedinskaya

2022

Vestnik of Astrakhan State Technical University. Series: Economics

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The modern assessment of the state of the economy in the world has become widespread in the context of the systemic paradigm, according to which two aspects of the consideration of the economy can be distinguished: interaction of macroeconomics with the state and society; space-time continuum of different levels of the economy (micro-, meso- and macro levels). In terms of the ongoing global political contradictions, financial and economic crises, socio-ethnic conflicts, COVID-19 restrictions, the issues of in-depth understanding of sustainable mechanisms for economic development are of particular relevance, which involves the development of approaches and measures aimed at stable formation and development in small and medium-sized businesses (SMEs). The solutions are to be found and the scientific hypotheses expressed in assessing the features of the formation and development of small and medium-sized businesses in the Russian Federation are to be formed in the context of digital transformation of business processes. There is studied a wealth of patterns, which accompany various aspects of the formation and development of SMEs, taking into account the harmonization of the features of digital transformations in the field of economic, legal, socio-economic and accounting and analytical systems and tracks of their acceleration. The factors influencing the formation and development of SMEs are graphically interpreted, the main stages in the evolution of the formation of small and medium-sized businesses in the Russian Federation are characterized, and the problems, trends, prospects and main determinants of the features of the development of the object under study are identified through a content analysis and institutional, sociological and economic analysis. There has been worked out a concept of prospects for the development of digital transformation of SMEs including the four main areas (internal potential, adaptive business environment, availability of strategic resources, institutional regulation), which provide a faster transition to the new forms of organizing and running business.

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Iterations of Digital Transformation of Human Capital in the Development of Economic Growth Drivers

Cited by 5 publications

References 3 publications

Modified customer experience model: omnichannel approach and impact on financial results of organization activities

Modified customer experience model: omnichannel approach and impact on financial results of organization activities

Process-based approach to organizing the accounting of labor costs and motivation in the digital economy

Fundamentals of formation and problems of development of small and medium-sized enterprises: digital transformation

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