Japanese–French tastes in simulated women’s sportswear t-shirts

Abstract

Purpose The purpose of this paper is to investigate differences in taste in women’s sportswear t-shirts, between Japanese and French people. Design/methodology/approach A questionnaire survey on the impression of the appearance of t-shirts was conducted using three-dimensional simulations that the authors created. A sensory test was carried out for 24 designs (having varying types of sleeves, bodice length and fitting) on 51 examinees (26 Japanese and 25 French) who voluntarily participated. Findings Results show that both Japanese and French people most appreciated very short t-shirts and considered sleeveless and tank top shirts to be the most appropriated for exercise. Participants liked a cool, modern, showy, short, special, elaborate and feminine design. Additionally, Japanese people considered that casual clothes that are suitable for exercise are not suitable for wearing outside the gym, whereas this was not notable for French people. Originality/value The results of the present study will allow the sportswear industry to better target clients.

Estimation of Garment Impression using Regression Models with Design Parameters and Image Features

“…In contrast with actual garment production, quickly creating systematically controlled garment image data is possible. Researchers have used simulation images to evaluate a garment's appearance (Marsac et al, 2018. Wang et al (2022) adopted 3D clothing simulation images in their recommendations.…”

Garment impression estimation with design parameters

“…Recommendation systems have been proposed to assist consumers in their decision-making when purchasing products [1][2][3][4][5][6][7][8][9]. To support customers' decision-making, it is necessary to estimate the customer's preferred clothing.…”

“…A garment's appearance feature is considered essential for recommendation by estimation [8]. Thus, research on recommendations using garment images has become more popular [6,7]. In the learning for a recommendation, garment images often contain a mixture of garment type, color, shape, wearer's body shape, shooting angle, posture, etc.…”

Influence of the Product Context of Use on a Hybrid Sport-Health Semantics

“…Considering the product as a communication media between designers and users, product semantics tries to explain which messages a product expresses or represents (Petiot and Yannou, 2004). In literature we can find semantics for sport products like shoes (Shieh and Yeh, 2015;Green and Chattaraman, 2019) or sportswear (Marsac et al, 2018). We notice semantics used to health products too, like wellness products (Masagué and Macià, 2015), products for elderly (Guo et al, 2018) or a neonatology ward (Trujillo et al, 2017).…”