Kampanye Komunikasi Lingkungan Untuk Mengurangi Dan Mengolah Sampah Pendaki Gunung Gede Pangrango

Prasetyawati, Yuliana Riana; Setyaningtyas, Emilya; Ayu, Jati Paras; Sartika, Kartini Dwi; Adithia, Sandy

doi:10.37535/102003120213

Cited by 5 publications

(4 citation statements)

References 4 publications

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“…Ini melibatkan pemahaman tentang berbagai platform media sosial, kemampuan untuk membuat konten yang menarik, dan keterampilan dalam mengelola kampanye pemasaran online. Penting bagi UMKM untuk berinvestasi dalam pelatihan dan pengembangan sumber daya manusia dalam hal ini (Azeharie et al, 2022).…”

Section: Kontribusi Pada Pembangunan Ekonomi Lokalunclassified

Pemanfaatan Media Sosial dalam Meningkatkan Kinerja UMKM Menurut Perspektif Ekonomi Islam di Usaha Terang Bulan Legend Sidoarjo

Anggraeni,

Rahman

2023

reslaj

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The use of social media has become a significant phenomenon in the business world, including Micro, Small and Medium Enterprises (UMKM). This article reviews how social media can improve the performance of UMKM from an Islamic economic perspective, with the Case Study of Terang Bulan Legend in Sidoarjo. First, social media gives UMKM wider access to market their products and services. This is in line with Islamic economic principles which encourage transparency and healthy competition in the market. With social media, UMKM can reach more consumers without having to incur large costs. Second, social media allows UMKM to build better relationships with their customers. In an Islamic economic perspective, building strong and mutually beneficial relationships with customers is highly valued. Social media facilitates more intensive interaction between UMKM and customers, thereby increasing customer loyalty. Third, social media makes it easier for UMKM to monitor market trends and consumer needs. By adhering to Islamic economic principles, UMKM can adapt more quickly to market changes and ensure their products and services remain relevant. In the Terang Bulan Legend Case Study in Sidoarjo, the use of social media has resulted in a significant increase in sales and profits. This is concrete evidence that social media can help MSMEs improve their performance, in accordance with Islamic economic principles that encourage fair and sustainable business. In conclusion, the use of social media in UMKM, such as Terang Bulan Legend in Sidoarjo, has a positive impact that is in line with Islamic economic principles. Social media helps UMKM expand their markets, build strong customer relationships, and stay competitive in an ever-changing market. All of this contributes to improving the economic and social performance of UMKM. Keywords: Social Media, UMKM, Islamic Economics

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Section: Kontribusi Pada Pembangunan Ekonomi Lokalunclassified

Pemanfaatan Media Sosial dalam Meningkatkan Kinerja UMKM Menurut Perspektif Ekonomi Islam di Usaha Terang Bulan Legend Sidoarjo

Anggraeni,

Rahman

2023

reslaj

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“…Produk sebaiknya memiliki ciri khas tertentu karena akan menjadi salah satu daya tarik tersendiri bagi para konsumen sehingga lebih dikenali dan dipilih oleh konsumen dibandingkan produk lainnya yang ada di pasaran. Apabila inovasi produk tersebut ditiru oleh pesaing maka ciri khas dari produk tersebut akan hilang di pasaran, tentu hal tersebut juga akan mempengaruhi keadaan pasar (Prasetyawati, Setyaningtyas, Ayu, Sartika, & Adithia, 2021). c. Tingginya fluktuasi harga bahan baku.…”

Section: Thread (Ancaman)unclassified

Business Development Strategy for Kopi Kita MSME in Purbolinggo East Lampung Based on SWOT Analysis

Larasati

Mela²

2022

ijft

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Kopi Kita is one of the MSME that processes coffee beans into ground coffee. The challenge faced by SMEs is the intense business competition. Therefore it is necessary to formulate the right strategy to overcome this challenge based on the strengths, weaknesses, opportunities and threats that the company has. The purpose of this research is to examine and find out internal and external factors in the company and formulate and obtain relevant business development strategies to be applied to Kopi Kita, Purbolinggo, Lampung. The research method was carried out by observation, interviews, and literature study, while the data were analyzed using the SWOT method. The results of the study show alternative strategies for developing Coffee SME businesses are 1) maintaining and improving product quality, 2) maintaining product price stability, 3) increasing product marketing through digital media, 4) collaborating with the government in providing production facilities and infrastructure, 5) fixing the packaging, 6) maintaining product price stability and highlighting the characteristics and variety of products owned, 7) highlighting the composition contained in the product, 8) implementing rewards and punishment for employees.

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“…Sebagai contoh, peserta pelatihan dapat mempelajari tentang penggunaan hashtag (#) yang tepat untuk produk mereka agar mudah ditemukan oleh calon pembeli di media sosial seperti Instagram dan Twitter. Peserta juga dapat belajar mengenai cara membangun engagement dengan followers melalui konten yang menarik dan interaksi yang aktif (Prasetyawati et al, 2021).…”

Section: Pendahuluanunclassified

Pelatihan Pengembangan Pariwisata Kuliner Melalui Media Sosial Pada UMKM

et al. 2022

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Culinary tourism has become a potential sector in the Indonesian economy, especially in Baubau City. However, the development of technology and social media advances has made Micro, Small, and Medium Enterprises (MSMEs) have to have skills in utilizing social media to promote their culinary products. Training on culinary tourism development through social media is one way to improve the quality and competitiveness of MSME culinary products in Baubau City. Effective training methods can be carried out through practical and classroom training conducted by experienced and skilled instructors. Training materials can include effective marketing strategies through social media, techniques for taking attractive food photos, and basic concepts of marketing through social media. The benefits obtained by MSMEs after attending the training include improving the quality and competitiveness of products, the ability to use social media for promotion, and developing marketing networks. Training on culinary tourism development through social media can provide a positive contribution to improving the Indonesian economy, especially in Baubau City.

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Kampanye Komunikasi Lingkungan Untuk Mengurangi Dan Mengolah Sampah Pendaki Gunung Gede Pangrango

Cited by 5 publications

References 4 publications

Pemanfaatan Media Sosial dalam Meningkatkan Kinerja UMKM Menurut Perspektif Ekonomi Islam di Usaha Terang Bulan Legend Sidoarjo

Pemanfaatan Media Sosial dalam Meningkatkan Kinerja UMKM Menurut Perspektif Ekonomi Islam di Usaha Terang Bulan Legend Sidoarjo

Business Development Strategy for Kopi Kita MSME in Purbolinggo East Lampung Based on SWOT Analysis

Pelatihan Pengembangan Pariwisata Kuliner Melalui Media Sosial Pada UMKM

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