Karma yem üretiminde müşteri ihtiyaçlarının karşılanmasına yönelik kalite fonksiyonu göçerimi uygulaması

Abstract

In order to obtain high quantity and qualified animal foods, it is of great importance that the feeds used in feeding these animals have the necessary characteristics. For this reason, in this study, it is aimed to increase customer satisfaction by considering voice of customer in feed production and to produce solutions to problems and problems. In this study, Quality Function Deployment has been applied in order to improve the process and identify needs and complaints of animal breeding enterprises for a feed factory which is producing in Balıkesir province. Customers are the managers of livestock enterprises operating in the livestock sector in this province.The analyzes of the research were made on the data obtained between January and April 2019. The customer requests were analyzed on site by means of gemba analysis and the expectations were collected directly from the observations. Technical characteristics that can correspond to the demands were determined by calculating the importance levels of customer needs grouped as quality, price, packaging, distribution for feed production. After examining the relationship between customer needs and the technical characteristics that can meet them, determining the level of technical importance, and the competitive analysis stages, the quality house was created. While the most important criterion for the customer expectation part is "Delivery on Time", "Payment Type Price Discount" has received the highest value among the corresponding technical characteristics.