Keeping it 100: Social Media and Self-Presentation in College Football Recruiting

Bigsby, Kristina Gavin; Ohlmann, Jeffrey W.; Zhao, Kang

doi:10.1089/big.2018.0094

Cited by 11 publications

(10 citation statements)

References 24 publications

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“…Football should get more support from school leaders. Related scholars pointed out that the law of development of football and the law of physical and mental development of young people determine that football must be started on the campus of middle and high schools [12]. Especially young people lose the foundation of development when they leave school.…”

Section: Related Workmentioning

confidence: 99%

[Retracted] Optimization of Teaching Evaluation System for Football Professional Teachers Based on Multievaluation Model

Chen

2021

Complexity

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The introduction of multiple intelligence theory into sports professional football teaching is a requirement of educational innovation, which helps to expand and play the multiple functions of football, and can effectively improve the comprehensive quality of football professional science. Under the perspective of multiple intelligence theory, college sports professional football teaching will focus on the all-round development of students, actively cultivate students’ multiple intelligence, and reflect the democratization, individualization, and diversification of teaching in the process of educational concept innovation. This article explains the origin and characteristics of the particle swarm optimization algorithm and discusses the application status of the PSO algorithm in detail. We introduced the standard PSO algorithm, including mathematical forms, iteration steps, and flowcharts. In addition, it also specifically describes the proposed new PSO improved algorithm, including the food chain strategy and reproduction strategy, as well as the implementation of the algorithm. Through analysis, it is concluded that the implementation and implementation of relevant systems is the guarantee for the sustained and sound development of campus football. The amount of football lessons is insufficient, and the classroom teaching effect is not ideal. Physical education teachers are acceptable, but the football professional knowledge training of physical education teachers needs to be strengthened. The selection and setting of the teaching content of football lessons lack systematic, scientific, and adaptable, and the teaching methods and teaching model concepts are backward. In the process of football teaching, teachers ignored the evaluation and assessment of students’ nonphysical and nonintellectual factors, and campus football activities did not achieve the expected goals.

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Section: Related Workmentioning

confidence: 99%

[Retracted] Optimization of Teaching Evaluation System for Football Professional Teachers Based on Multievaluation Model

Chen

2021

Complexity

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“…The literature shows evidence of self-presentation tactics effects on the audience at more than one level of analysis, whether at the level of peer relationships (e.g. praise and job offer) or the organizational level (Bigsby et al , 2019; Bolino et al , 2008). Self-promotion and ingratiation, for example, have had a positive influence on some market metrics, such as company stock value (Schniederjans et al , 2013), crowdfunding success (Korzynski et al , 2021) and athletes’ payout (Agyemang and Williams, 2016; Bigsby et al , 2019).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…While a few pioneering studies have explored social media content effects on market outcomes, not all delved into selfpresentation tactics or focused on musicians. Some of them, for instance, reveal different types of content as predictors of market performance for corporate brands, athletes' human brands and online fashion retailers (Agyemang and Williams, The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/1061-0421.htm 2016; Bigsby et al, 2019;Waltenrath et al, 2022). Other studies approach social media content's effects on consumer level and within social media, such as attachment and engagement (Hanifawati et al, 2019;Osorio et al, 2020), to the detriment of the human brand's aggregated market outcomes.…”

Section: Introductionmentioning

confidence: 99%

Impression management through social media: impact on the market performance of musicians’ human brands

Porto,

Borges,

Dubois

2024

JPBM

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Purpose Human brands in the music industry use self-presentation tactics on social media to manage audience impressions. This practice has led to many posts asking followers to adopt behaviors favoring the human brand. However, its effectiveness in leveraging relevant performance metrics for musicians outside social media, such as popularity in specialized media, music sales and number of contracted concerts, needs further exploration. This study aims to reveal the effect of impression management tactics conveyed on social media on the market performance of musicians’ human brands. Design/methodology/approach Secondary data research classifies 5,940 social media posts from 11 music artists into self-presentation tactics (self-promotion, exemplification, supplication and ingratiation). It shows their predictions on three market performance metrics in an annual balanced panel study. Findings Impression management tactics via posts on social media are mostly self-promotion, improving the musicians’ market performance by increasing the number of contracted concerts. Conversely, ingratiation generated the most positive effect on the musician’s popularity but reduced music sales. Besides lowering the musicians’ popularity, exemplification also reduced the number of contracted concerts, while the supplication had no significant effect. Originality/value To the best of the authors’ knowledge, the research is the first to use social media postings of musicians’ official human brand profiles based on self-presentation typologies as a complete impression management tool. Furthermore, it is the first to test the effects of these posts on market performance metrics (i.e. outside of social media) in a longitudinal study.

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“…Nowadays, with the extensive use of Social Media platforms, there are enormous amounts of data that are continuously generated and consumed by users, with valuable information about demographics, tastes, preferences and behaviors, which are the basis of Predictive Models (Bigsby et al, 2019). No evidence exists in the literature about Impact Measurement when GFL is used as a DC strategy in SN regarding the SE.…”

Section: Gfl and Social Engagement (Se)mentioning

confidence: 99%

Exploring the use of gender-fair language by influencers

Nicolás

Urrutia

González

2023

EJMBE

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PurposeExplore the use of Gender-Fair Language (GFL) by influencers on Instagram.Design/methodology/approachThe clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this research has a methodological and practical contribution to increasing the number of marketing technology tools.FindingsThis study is original as it proposes an inclusive digital marketing strategy and contributes with methods associated with digital transfers in order to improve marketing strategies, tactics and operations for inclusive content with a data integrity approach.Research limitations/implicationsDue to the limitations of the application programming interface (API) of the social network Instagram, a limited number of text data were used, which allowed for retrieving the last 12 publications of each studied profile. In addition, it should be considered that this study only includes the Spanish language and is applied to a sample of influencers from Chile.Practical implicationsThe practical contribution of this study will lead to a key finding for the definition of communication strategies in both public and private organizations.Originality/valueThe originality of this work lies in its attractive implications for nonprofit and for-profit organizations, government bodies and private enterprises in the measurement of the success of campaigns with an IM communicational strategy and to incorporate inclusive and non-sexist content for their consumers so as to contribute to society.

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Keeping it 100: Social Media and Self-Presentation in College Football Recruiting

Cited by 11 publications

References 24 publications

[Retracted] Optimization of Teaching Evaluation System for Football Professional Teachers Based on Multievaluation Model

[Retracted] Optimization of Teaching Evaluation System for Football Professional Teachers Based on Multievaluation Model

Impression management through social media: impact on the market performance of musicians’ human brands

Exploring the use of gender-fair language by influencers

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