Kehebatan Situs Belanja Daring dalam Mempengaruhi Emosi dan Kepercayaan Pembeli

Harris, Ibnu

doi:10.26533/jmd.v2i2.369

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…Hedonic browsing behavior (HDBW) is mainly driven by customers cognition and emotion (Alvarez-Milán, Felix, Rauschnabel, & Hinsch, 2018). This finding explains why customers tend to browse hedonically when they are in a good mood (Harris, 2019), and the firm's promotional strategy such as coupons, discounts, cashback, bundling, and rebates successfully intrigued them to browse (Liu, Zhang, Huang, Zhang, & Zhao, 2020). Aligned with Hypothesis 2 and Hypothesis 3, Hypothesis 7 explains that hedonic browsing behavior (HDBW) is significantly influence online impulsive buying behavior (IMPB).…”

Section: Research Findingmentioning

confidence: 80%

Factors Influencing Online Impulsive Buying Behavior in Indonesia

Wibisono

Fachira

2021

MIMBAR, Jurnal Sosial dan Pembangunan

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Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, meanwhile in Indonesia where online transaction just started to significantly increase, the driven factors of online impulsive buying behavior still need to be explored thusly. The construct of this study reflects to customer’s hedonic browsing behavior and utilitarian browsing behavior that motivates them to make an online impulsive buying decision. This study has constructed the models based on prior study related to online impulsive buying in several countries and proposed promotion, positive emotion, and psychological distance as variable predictors. This study validated the framework using Partial Least Square-Structural Equation Modeling (PLS-SEM). Finding indicates that psychological distance (PSYD) is directly affecting online impulsive buying behavior (IMPB), yet promotion (PMTN) and positive emotion (PSTE) are indirectly affecting online impulsive buying behavior (IMPB). Result implicates that Indonesian customers are dominated by impulsive yet efficient-first type of customers.

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Section: Research Findingmentioning

confidence: 80%

Factors Influencing Online Impulsive Buying Behavior in Indonesia

Wibisono

Fachira

2021

MIMBAR, Jurnal Sosial dan Pembangunan

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“…Due to generational differences, each generation has a different view, experience, and response to changes in the world, especially the current economic problems (Stack, 2018). The younger generation is the most sensitive to technology development in their activities, including purchasing goods and services (Harris, 2019). Although millennials have good education, knowledge, skills, and experience, Generation Z has those better than millennials (Kristina, Venny, Vironika, & Sundiman, 2019).…”

Section: Figure 1 the Results Of Pwc Surveymentioning

confidence: 99%

The Technology Acceptance Model of Mobile Payment Usage on Generation Z

Kristina

Harris

2020

Binus Business Review

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The research aimed to support Technology Acceptance Model (TAM) theories such as Perceived Ease of Use (PEOU), Security (SECU), Brand Loyalty (BL), Behavioural Intention (BI), and the marketing models, Electronic Word of Mouth (EWOM), on the use of mobile payments of the Generation Z. The researchers used the quantitative method. Using a non-probability sampling method with a convenience sampling technique, there were 100 respondents of Generation Z. The data were then analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results show that PEOU has no significant effect on BI. SECU and BL affect BI significantly. Then, BI has a significant impact on EWOM. It means that PEOU is not an important factor for Generation Z to use mobile payment. SECU and BL make the Generation Z continue to use mobile payment without worrying about data privacy issues because BL is embedded in their mind. As a result of BI, Generation Z will do marketing in the form of EWOM to their closest friends or relatives via social media.

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Analysis of the Success Rate of Paid Click Advertising and Risk Perception on Behavior and Purchases Impulsivity in Online Shopping

‎,

Nasution,

‎

et al. 2024

KSS

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This study aimed to analyze the impact of paid click advertising on online purchasing behavior, assess the significant influence of perceived risk on online purchasing behavior, and investigate the indirect effect of paid click advertising and perceived risk on online impulse purchases, with a subsequent examination of how online impulse purchases directly impact consumer emotional intelligence. The population in this study are all people who have recorded experience using QRIS payments in the city of Rantauprapat as a payment method and the sample size used is 150 respondents. The data tested model uses the SEM-PLS (Partial Least Square) structural equation technique using Smart-PLS 4.0 software, within the framework of quantitative descriptive research methodology.. Based on the results of research and discussion, the findings of this study are as follows: first, The majority of respondents reported experiencing impulsive buying, primarily influenced by online advertisements viewed through smartphone applications, with 58 individuals (38.7%) attributing their online shopping behavior to this factor. Second, the results of the study partially show that paid click advertising and perceived risk have a positive and significant effect on online purchasing behavior and impulsive buying online. Third, partially that online purchasing behavior has a positive and significant effect on impulsive buying online. Finally, partially impulsive buying online has a positive and significant effect on emotional intelligence. Keywords: paid click advertising, risk perception, online purchasing behavior, online impulsive buying, consumer emotional intelligence

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Kehebatan Situs Belanja Daring dalam Mempengaruhi Emosi dan Kepercayaan Pembeli

Cited by 3 publications

References 5 publications

Factors Influencing Online Impulsive Buying Behavior in Indonesia

Factors Influencing Online Impulsive Buying Behavior in Indonesia

The Technology Acceptance Model of Mobile Payment Usage on Generation Z

Analysis of the Success Rate of Paid Click Advertising and Risk Perception on Behavior and Purchases Impulsivity in Online Shopping

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