Kekuatan Visual dalam Mendisiplinkan Khalayak di Masa Pandemi Covid-19

Saputra, Sandi Jaya

doi:10.24198/jkj.v4i2.27811

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…When it comes to social media, where content streams move rapidly, images can quickly capture users' attention. Compelling visual aesthetics can make users pause as they scroll through their news feeds to take a closer look, like, and engage with the content (Saputra, 2021). Images and visual aesthetics have a strong appeal on social media because humans are naturally drawn to captivating and visually appealing content (Julianto, 2019).…”

Section: The Power Of Visuals In Social Media Influencementioning

confidence: 99%

Instagrammable Culture: Implications of Social Media on the Younger Generation's Perception of Cultural Art

Shofiyyah,

Amini,

Nurhasanah

et al. 2024

Mediakita

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This research investigates the impact of social media, specifically Instagram, on shaping the perceptions of the younger generation towards cultural art. Employing qualitative research methods and conducting a comprehensive literature analysis, the study explores the phenomenon termed Instagrammable Culture. The primary focus is to comprehend how this cultural shift influences the younger generation in understanding, appreciating, and promoting cultural art forms. The research also seeks to identify alterations in the aesthetics of cultural art, the commercialization it undergoes due to social media prevalence, and shifts in direct experiences associated with cultural art. The overarching goal is to provide valuable insights for researchers, art practitioners, and educators, contributing to the preservation of the integrity of cultural art. In conclusion, this research advocates for more profound and meaningful engagements with cultural art in the rapidly advancing digital era to ensure its continued relevance and significance.

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Section: The Power Of Visuals In Social Media Influencementioning

confidence: 99%

Instagrammable Culture: Implications of Social Media on the Younger Generation's Perception of Cultural Art

Shofiyyah,

Amini,

Nurhasanah

et al. 2024

Mediakita

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“…Hanya saja, dari sekian banyaknya media sosial, instagram dianggap sebagai media sosial yang paling populer, karena dapat mengirim gambar dengan visual yang dianggap lebih efektif dibandingkan kalimat saat memberikan informasi. Visual memiliki kekuatan dimana dapat "mendisiplinkan" publik melalui penekanan kaidah estetik serta praktik kreatif (Saputra, 2021).…”

Section: Pendahuluanunclassified

Pengelolaan Aktivitas Media Sosial Instagram @cimahikota oleh Pemerintah Kota Cimahi

Rahmah

Hafiar

Budiana

2022

JKN

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The low engagement of social media accounts and the absence of real-time interaction with the closing of the Instagram comment column made the authors conduct a study entitled "Managing Instagram @cimahikota Social Media Activities by the Cimahi City Government". Through descriptive research methods with qualitative data types, researchers focused on finding out how the cimahikota Instagram social media management is by the Cimahi City Government. This study aims to determine the sharing stage, the optimize stage, the managed stage, and the engagement stage in the management of Instagram @cimahikota social media by the Cimahi City government. This study uses data collection techniques using interviews, observations, literature studies and source triangulation as a data validity technique. The results found in this study are that the Cimahi City government participates in social media due to changes in public information consumption trends. Instagram is chosen for its popularity, and it builds public trust through informative content and captions. There are three types of uploaded content: Mayor and SKPD activities, big days, and tips and tricks. However, cimahikota has not optimally utilized influencers in managing its social media; the stage of managing with media monitoring is not optimal, participating in conversations by uploading additional information and clarifying hoax issues, reaching the target audience by adjusting the appearance of content and utilizing city assets as content. Abstrak Engagement akun media sosial yang rendah, serta belum adanya interaksi real-time dengan ditutupnya kolom komentar Instagram menjadikan penulis melakukan peelitian dengan judul “Pengelolaan Aktivitas Media Sosial Instagram @cimahikota Oleh Pemerintah Kota Cimahi”, melalui metode penelitian deskriptif dengan jenis data kualitatif, peneliti fokus untuk mengetahui bagaimana pengelolaan media sosial Instagram @cimahikota oleh Pemerintah Kota Cimahi. Penelitian ini bertujuan untuk mengetahui tahap share, tahap optimize, tahap manage, tahap engage pada pengelolaan media sosial instagram @cimahikota oleh pemerintah Kota Cimahi. Penelitian ini menggunakan teknik pengumpulan data menggunakan wawancara, observasi, dan studi pustak serta menggunakan triangulasi sumber sebagai teknik validitas data. Hasil yang ditemukan dalam penelitian ini adalah pemerintah Kota Cimahi berpartisipasi di media sosial akibat adanya perubahan trend konsumsi informasi masyarakat, instagram dipilih dari kepopulerannya, serta membangun kepercayaan publik melalui konten informatif dan caption. Terdapat tiga jenis konten yang diunggah yaitu kegiatan Walikota dan SKPD, hari besar, lalu tips dan trik. Hanya saja, cimahikota belum optimal memanfaatkan influencer dalam pengelolaan media sosialnya,Tahap manage dengan media monitoring namun belum optimal, berpartisipasi dalam percakapan dengan mengunggah informasi tambahan dan melakukan klarifikasi isu hoax, meraih target audiens dengan menyesuaikan tampilan konten dan memanfaatkan aset kota sebagai konten.

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“…Photography that has captured events during the Covid-19 pandemic aims to show what is invisible behind the lens. Photograph can ignite empathy and awareness of social reality (Saputra, 2021). As text is composed of words, it also composed of rhetorical images, and neither words nor images are innocent.…”

Section: Visual Rhetoricmentioning

confidence: 99%

Visual Rhetoric Analysis of Covid-19 Health Protocol in Indonesia

Swastika,

Aji

2022

IKAT: The Indonesian Journal of Southeast Asian Studies

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For more than a year, residents in Indonesia have experienced difficult situations due to the Covid-19 pandemic, life did not run normally, and change was inevitable. One of the change most felt was the establishment of the Covid-19 health protocol consisting of 5M, 3T, and lockdown. These health protocol campaigns could be found all around us, everything became signs that have been communicated and perceived through language. Langue, a social product that is closely related to the speech communities in Indonesia. This langue leads to parole, how speech acts are used in their daily practice. This study examines on how does langue manifest to parole and how does the langue-parole of Covid-19 health protocol encounter with intersectionality. The object of study is visual rhetoric stored in online news and on social media from March 2020 until July 2021. The research method used here is mixing method which complies three specific sites, they are the site of production, site of the image, and site of audience. This study uses theories of visual rhetoric, speech code, and langue-parole. The results are that health protocol socialization as visual rhetoric being utilized to persuade the public to obey the rule, visual rhetoric defines the language as a system because it also explains the proof of logos, ethos, and pathos. Langue has also transformed during pandemic when speech communities make a strategy to code-switch their language. Meanwhile parole defines the language in practice, parole can be culturally distinctive or socially adapted.

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Kekuatan Visual dalam Mendisiplinkan Khalayak di Masa Pandemi Covid-19

Cited by 3 publications

References 6 publications

Instagrammable Culture: Implications of Social Media on the Younger Generation's Perception of Cultural Art

Instagrammable Culture: Implications of Social Media on the Younger Generation's Perception of Cultural Art

Pengelolaan Aktivitas Media Sosial Instagram @cimahikota oleh Pemerintah Kota Cimahi

Visual Rhetoric Analysis of Covid-19 Health Protocol in Indonesia

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