Kemampuan Pengusaha Dari Perspektif Orientasi Kewirausahaan dan Konsep Penjualan Di Masa New Normal

Abstract

This paper aims to be able to build a construct based on empirical studies, so that it will become the basis for making policies and programs in order to maintain and develop business ventures in the new normal era. This paper uses a qualitative approach with a constructivist paradigm. The research design used is grounded theory. Research setting in Capture Chicken Malang Geprek. The intended informants are the owners and customers of Malang Geprek Catched Chicken. Data analysis using open coding, axial coding, and selection coding. Data validity uses data credibility. The research findings show that an entrepreneur can develop and maintain a business if he has the passion and ability, besides that there is an entrepreneurial orientation: risk-taking, pro-active, and innovation in the sale of goods so as to improve business performance. The need for emphasis on sales such as goods, prices, services, places of sale, systems and sales techniques.

Design Get up E-commerce based Marketplace Sale Chips Web Based In Padang City

“…According to Peter Carey ( 2021), e-commerce (electronic commerce) is a term used to denote commercial (usually contractual) transactions involving two or more people using information technology known as the Internet (Carey, 2001) .Sales is an activity to meet needs so it has an important role (Anam & Rani, 2021) . Sales is a science and art that can influence someone to be willing to buy goods or services offered by sellers (Jaya, 2019).…”

Pembuatan Aplikasi Mobile Untuk Meningkatkan Proses Pemasaran dan Penjualan Hasil Urban Farming, Kelurahan Balearjosari, Kota Malang

“…Selain itu pemilik usaha wajib menerapkan strategi pemasaran hasil produk agar calon konsumen memiliki keinginan untuk membeli produk yang dijual (Putra and Iriananda, 2021). Penjualan adalah salah satu bagian penting dari kegiatan bisnis sebuah usaha, untuk memenuhi kebutuhan tentang suatu barang (Anam, Survival and Iswari, 2021). Solusi permasalahan mengenai pemasaran hasil urban farming secara digital, tim pelaksana akan membuat aplikasi mobile berbasis android sebagai hasil luaran untuk mendukung kegiatan pemasaran dan penjualan produk.…”

The Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable

“…The business sector has undergone rapid progress, especially in the fashion industry (Anam et al, 2021;Sulistyan et al, 2022). Presently, there are numerous options available to the public for obtaining clothing, one of which involves opting for tailoring services.…”

“…Presently, there are numerous options available to the public for obtaining clothing, one of which involves opting for tailoring services. With many businesses offering tailoring services, entrepreneurs in this field must strive to understand their consumers' needs and desires to succeed in the competitive business world (Anam et al, 2020). By choosing the right tailoring service, consumers can attain satisfaction from the quality of the tailored clothing.…”