Kepemimpinan Etis pada Penerapan Strategi CSR dalam Perspektif Asta Brata

Abstract

The leader's approach to the CSR program has positive results on achieving loyalty and customer satisfaction which can affect CSR performance. Weak public pressure on CSR reporting makes leaders understand the importance of CSR disclosure in company policy. The search for ethical leadership values can follow the teachings of Asta Brata's leadership values. The value of Asta Brata in describing the reality of CSR will be easier to digest and learn by using metaphors, especially for those who do not have direct experience. Asta Brata values include Mahambeg Mring Samudro, Mahambeg Mring Maruto, Mahambeg Mring Bhumi, Mahambeg Mring Angkasa, Mahambeg Mring Condro, Mahambeg Mring Dahana, Mahambeg Mring Suryo, and Mahambeg Mring Kartika. This value is the value that ethical leaders must have in influencing employees towards the goals of a shared CSR strategy. Value Asta Brata can answer the phenomenon of CSR programs but only symbolically and does not have ethical elements and concern for social and community issues.
 Keywords: Ethical Leadership; CSR; Asta Brata; Metaphor.

The Influence of Leadership on LPD Growth With Culture as a Coding Variable

“…Leadership is a process by which a person can become a leader through continuous activities to influence his followers to achieve the goals of an organization or company Belief in the concept of leadership in the life of the Balinese Hindu community, one of which adheres to the teachings of Asta Brata. This teaching defines that there are eight qualities that a leader must possess for himself and his organization (Anindita & Hamidah, 2020;Hidayat & Setiyowati, 2017). The eight parts have internalization to be implemented by a leader in the form of: 1) Indra Brata: the ability to provide prosperity in every activity and negate evils such as water that cleaning dirt; 2) Yama Brata: the ability to deliver justice and enforce it without discrimination; 3) Surya Brata: the ability is like the Sun's (solar) properties that are able to encourage and bring sustenance to all; 4) Candra Brata: the ability to provide illumination in the dark makes it firm and provides guidance in difficult moments; 5) Vayu Brata: the ability to accompany and pay attention to situations, be intelligent, and selective in making decisions for the benefit of all; 6) Bhumi Brata: The ability to have patience, because the earth bears all that is good and bad; 7) Varuna Brata: the ability of broad insight in creating in various situations; 8) Agni Brata : The ability to rule wisely to root out the roots of greed, anger and delusions (Hidayat & Setiyowati, 2017;Selvarajah et al, 2017).…”