Riau is an Indonesian province known for its large plantations. The plantation business makes the most significant contribution to the fiscal revenues of the province. This paper aims to innovate rural economy through the sustainable development of superior commodities in the plantation sub-sector of agriculture. Specifically, multi-criteria analysis (MCA) was performed to determine the superior commodities in each locality. The results show that the superior commodities include palm oil, rubber, coconut, cocoa, coffee, and sago. The development of these commodities could boost farmers’ income with the added value of planation products. On this basis, the fair use of land for all categories was highlighted from social, economic, and environmental perspectives, and recognized as essential to the development of sustainable plantations, which are integral to rural economy and land sustainability. The proposed development strategy for superior commodities in plantation is in line with the sustainable development goals (SDGs) in Riau Province, Indonesia.