Komparasi Efisiensi Pemasaran pada Skema Rantai Pasokan Bawang Merah di Kabupaten Indramayu

Hidayat, Yayat; Jaeroni, Akhmad

doi:10.21776/ub.jepa.2022.006.02.3

Cited by 2 publications

(2 citation statements)

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“…Marketing of margin is the differentiation of shallot products between the prices received by the consumers and producers. The distribution of margins in research area of marketing agencies are different (Hidayat & Jaeroni, 2022). Marketing function's description is performed by marketing agencies which that thing could be calculated by determine the distribution margins, shares and profit for each marketing agency, it shows in Table 2.…”

Section: Shallot Marketing Marginmentioning

confidence: 99%

Marketing Efficiency of Shallot Commodity in Malang Raya

Siswantoro,

Pariasa,

Hardana

et al. 2024

HBT

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Analyzing the marketing efficiency of shallot commodities is the main objective in this research.The research was located in Malang Raya included Malang City, Batu City, and Malang Regency. The method of taking farming respondents with a simple random sample design was taken based on the parallel formula in 37 people. Selected marketer’s respondent using the snowball sampling method, involving 13 individuals in total. The margin analysis is conducted to analyze the components of marketing costs as well as the share received by each market actors involved in shallot marketing. Profit marketing margin analysis, the ratio of profit was taken over the costs incurred by each marketing institution in the four marketing channels could be said to be generally efficient. The price share that was received by farmers in marketing channel IV is the highest sahre among the other channels. This is a result of farmers selling their shallots to intermediary traders directly. In contrast to marketing channel III, which gives farmers the lowest share. This occurs because of the high selling price difference between retailers and farmers and involves three marketing institutions.

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Section: Shallot Marketing Marginmentioning

confidence: 99%

Marketing Efficiency of Shallot Commodity in Malang Raya

Siswantoro,

Pariasa,

Hardana

et al. 2024

HBT

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“…The intricacy of the trading channel, as well as its length, will cause an increase in the costs associated with the trading system. When there is an increase in trading expenses, it signifies that there will be an accompanying increase in the price that customers have to pay as a result of the greater trading costs [10].…”

Section: A Rice Trade Competitionmentioning

confidence: 99%

Rice Trade and Its Alignment with National Law (Case: Regency of Sidenreng Rappang)

Bunyamin,

Mujahidin,

Agit

2023

SAINTEK

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This paper explores Indonesian rice trade issues like asymmetric knowledge, unethical competition, and price fluctuation. Agriculture generally favors asymmetric knowledge. Unethical competitors hurt other producers. Unhusked rice prices fell, harming farmers. Researching Indonesian legal rules and norms and their implementation in human behavior solved these problems using a normative-empirical method. The paper advises setting distribution agents, marketing targets, and regular harvest pricing to improve farmer welfare. The paper strongly suggested the government rice quality support. It emphasizes data accuracy for company performance and competitive advantage. The paper proposes choosing distribution agents and marketing targets to minimize unethical producer competition. Price fluctuation and business owners' refusal to pay are examined in Indonesia's rice trade. A farm-level grain marketing system review would assist farmers. The result of this paper also noted Sidenreng Rappang Regency vendors and rice millers' unfair pricing. Indonesian farmer welfare strategies are studied. It recommends finding reliable distributors and marketing targets and keeping pricing consistent during harvest season. Producer-buyer understanding reduces unethical competition. The paper examines Indonesia's rice collectors. Farmers need stable agricultural prices. Further, emphasizing addressing dealers' and rice millers' harmful price practices. This study concludes that Indonesian rice trading concerns include asymmetric information

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Komparasi Efisiensi Pemasaran pada Skema Rantai Pasokan Bawang Merah di Kabupaten Indramayu

Cited by 2 publications

References 0 publications

Marketing Efficiency of Shallot Commodity in Malang Raya

Marketing Efficiency of Shallot Commodity in Malang Raya

Rice Trade and Its Alignment with National Law (Case: Regency of Sidenreng Rappang)

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