Komunikasi Digital Pada Perubahan Budaya Masyarakat E-Commerce Dalam Pendekatan Jean Baudrillard

Ridwan, Harnina; Masrul, Masrul; Juhaepa, Juhaepa

doi:10.24329/jurkom.v1i1.17

Cited by 13 publications

(15 citation statements)

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“…Consumption using e-commerce is one of the things that makes the community shift to transaction culture. From Social Research & Monitoring Soclab.com data (in Ridwan et al, 2018) in 2015 Internet users in Indonesia reached 93.4 million, with 77 per cent of them are looking for product information or online shopping. According to KataData in 2016 (in iMarketology, 2020), the number of online consumers in Indonesia has reached 8.7 million people with the number of e-commerce transactions reaching 144 trillion rupiahs.…”

Section: Resultsmentioning

confidence: 99%

“…Indonesia is one of the countries with a high level of sales through e-commerce. Compared to other countries, Indonesia notes that 41% of their sales come from Jakarta and ICD research institute predicts that the e-commerce market in the country will grow 42% from 2012-2015, higher than Malaysia (14%), Philippines 28% and Thailand 22% (Ridwan et al, 2018). Indonesia is one of the fastest-growing e-commerce countries globally with a growth of 78% in 2018; this number is driven by the large number of Internet users in Indonesia which is the strength in driving the growth of e-commerce to reach 100 million users (Widowati, 2019).…”

Section: Resultsmentioning

confidence: 99%

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The Effect of Smartphone Usage Frequency on Online Repertoire by Immigrant Digital Groups

Hatama

Safitri

Sujoko

2021

JURKOM

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Inspired by the Media Repertoire idea in various studies, this article analyzes what digital immigrant groups build-in using Smartphones in everyday life. The repertoire is the selection of media used periodically based on its usefulness and became an identifiable routine. This study grouped Smartphones activities for various interests into 5 themes including; Entertainment, Transactions, Consumption, Production/Participation, and Social Welfare Services. How the results of the online repertoire on Smartphones based on these 5 themes. Whether the frequency of use using The Uses and Gratification theory can form a Repertoire of 5 grouped themes, the researcher take this data at the University of Muhammadiyah Malang for lecturers and active employees who are a group of Digital Immigrants by distributing online questionnaires and sampling techniques using the formula Slovin (N: 107). To identify the online repertoire in Smartphones using PLS (Partial Least Square) analysis so that it can be known as the coefficient value in variable X in influencing variable Y. The results showed that consumption theme has a coefficient value of 0.849 > from t-table 0.6 which means it has the largest contribution compared to other 4 dimensions so that consumption is an online repertoire in Smartphones in the Digital Immigrant group and the frequency of use (Uses & Gratification theory) has a dominant influence in the formation of online repertoire in Smartphones with a statistical value of 4,526 > from t-table 1.96. The conclusion is that the duration and frequency of using smartphones can make Indonesian people, especially digital groups of immigrants, become active consumers to shop online in e-commerce.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

The Effect of Smartphone Usage Frequency on Online Repertoire by Immigrant Digital Groups

Hatama

Safitri

Sujoko

2021

JURKOM

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“…Consumers gain various benefits by shopping on e-commerce sites, including the ability to shop anywhere and at any time [12]. Consumers do not need to go to stores to purchase the things they require; transactions can be completed at any time of day or night [13] [14]. Furthermore, buying on e-commerce sites enables product comparisons to assist in deciding which to purchase, better comfort, a wider range of products, faster transactions and no lines, safeguarded consumer secrets, and the ability to save time, effort, and money [15] [16].…”

Section: Fig II Percentage Of Millennial Generation In Indonesia Acce...mentioning

confidence: 99%

How Does The Millennial Consumers Shopping in The Marketplace in Post Covid-19

Rachmawatie¹,

Ma’ruf²

2022

Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwoker

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The purpose of this research is to look into the Millennial Generation's consumption trends in the marketplace. The second objective of the study was to use the logistic regression method to answer the first study's objectives, which was to use statistical frequency analysis, and the third objective of the study was to use the Ordinary Least Squares method to answer the first study's objectives, which was to use statistical frequency analysis (OLS). Currently, Indonesian urban communities (urban) are very engaged with the internet's existence. Information technology and the internet are involved in almost every action. In practically all Indonesian regions, including Yogyakarta, this. phenomena fosters the expansion of empowerment in the business sector, which uses the internet as its primary platform. According to the Indonesian Internet Service Providers Association (APJII), there were 171.17 million internet users in Indonesia in 2018, accounting for around 64.8 percent of the country's total population (BPS, 2018). Yogyakarta has a high proportion of internet users (26.3%). One of the reasons for this high figure is Yogyakarta's demographic aspect, which is recognized as a student city, resulting in an increase in the number of internet users in Yogyakarta.

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“…Masyarakat Indonesia kini menjadi lebih konsumtif belanja dengan menggunakan media online daripada berbelanja konvensional. (Harnina & Juhaepa, 2018). Kegiatan belanja online umumnya dapat dilakukan melalui e-commerce (Bukalapak, Tokopedia, Lazada, Shopee, dan lain-lain) dan juga melalui media sosial (Instagram).…”

Section: Hasil Temuan Dan Diskusiunclassified

Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Fransiska

Paramita

2020

J. Prologia

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Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi.

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Komunikasi Digital Pada Perubahan Budaya Masyarakat E-Commerce Dalam Pendekatan Jean Baudrillard

Cited by 13 publications

References 0 publications

The Effect of Smartphone Usage Frequency on Online Repertoire by Immigrant Digital Groups

The Effect of Smartphone Usage Frequency on Online Repertoire by Immigrant Digital Groups

How Does The Millennial Consumers Shopping in The Marketplace in Post Covid-19

Live Shopping dalam Industri Komunikasi Digital melalui Instagram

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