Komunitas Olah Raga Untuk Kaum Urban Bandung: Membangun Jaringan Komunikasi Melalui Media Sosial

Gumilar, Gumgum; Kusmayadi, Ika Merdekawati; Zulfan, Ipit

doi:10.24329/jurkom.v1i1.22

Cited by 2 publications

(2 citation statements)

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“…While the age range of 24-26 years is only 11% [2]. Social media is widely used for daily purposes because of the various benefits obtained from social media, such as a place to interact, work together, share, communicate with other users so as to form virtual social bonds [3] [4]. In addition to these benefits, social media also provides benefits in disseminating information from an activity.…”

Section: Introductionmentioning

confidence: 99%

How Social Media Used to Attract Participants in Sport Event? A Case Study of Kudus Futsal Championship’s Marketing Strategy

Ardiyanti¹,

Castyana²,

Hartono³

et al. 2023

Proceedings of the 6th International Seminar on Public Health and Education, ISPHE 2022, 29 June 2022, Semarang, Central Java,

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Social media, nowadays, is widely used as a marketing medium with various advantages. However, how big the advantages of social media as a marketing medium to attract participant to join in sport events needs to be studied more deeply. Moreover, the Kudus Futsal Championship, a new sport event conducted for the second time, now has various reviews and feedback from the community. Through this research, the new sports event committee will be able to understand how important using social media to build their product image. This quantitative research using a survey method with a modified Likert Scale has variables such as communication of committee and social media users, communication between social media users, brand equity, and brand attitude. With the population from the Kudus Futsal Championship's participants and using purposive sampling which has requirements such as being willing to be a respondent and participant who registers the team, there were 31 respondents who filled out the questionnaire. Result showed that social media had an effect of 52.1% on attracting community to join in sport events. This is caused by communication factor between the committee and community thorugh social media and brand attitude that focuses on how the community evaluates a brand. Based on these results, it can be concluded that the committee must maximize social media as a communication tool to introduce their product, namely sport events. In addition, through social media as well, the committee must also create a good image of the sport event, including good reviews.

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Section: Introductionmentioning

confidence: 99%

How Social Media Used to Attract Participants in Sport Event? A Case Study of Kudus Futsal Championship’s Marketing Strategy

Ardiyanti¹,

Castyana²,

Hartono³

et al. 2023

Proceedings of the 6th International Seminar on Public Health and Education, ISPHE 2022, 29 June 2022, Semarang, Central Java,

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“…Maskot juga selalu menjadi hal yang krusial dalam ajang olahraga, karena tidak jarang warganet melakukan kritik pada maskot. Sosial media menjadi wadah untuk warganet bebas mengeluarkan pendapatnya, sehingga membuat sosial media juga menjadi wadah yang paling efektif untuk menyebarkan informasi tentang ajang olahraga (Gumilar et al, 2018;Yovinus, 2018). Media seperti Facebook, Twitter dan Instagram menjadi hal yang selalu diakses setiap harinya.…”

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Representasi kebudayaan lokal dan nasionalisme pada maskot Pon XX Papua 2020: Analisis semiotika Charles Sanders Pierce

Fadhli

Taufik

Yudasmara

et al. 2022

bravo's. j. prodi. pendidik. jasm. dan. kesehat.

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Event-event olahraga seperti Pekan Olahraga Nasional (PON) Papua XX 2020 menjadi salah satu event yang ditunggu-tunggu masyarakat Indonesia. Maskot selalu menjadi hal penting dalam acara olahraga, karena tidak jarang netizen mengkritik maskot. Tujuan penelitian ini adalah menganalisis maskot PON XX Papua 2020 menggunakan analisis semiotika Charles Sanders Pierce. Ditemukan bahwa unsur-unsur yang terkandung dalam maskot Kangpho mencakup nilai-nilai budaya dan nasional pada saat yang bersamaan. Secara kultural, budaya lokal suku Asmat dan beberapa etnis lainnya dihadirkan melalui pakaian dan ikat pinggang berukir khas sebagai nilai budaya dan estetika. Secara nasional, pemilihan maskot kanguru pohon yang bersifat antropomorfik dan pencantuman representasi gunung yang eksotis menjadi simbol nasionalisme melalui kekayaan yang ada di dalamnya, sedangkan maskot Drawa mengenakan topi dan rok rumbai khas Papua, menunjukkan budaya di mana event olahraga tersebut diselenggarakan. Sedangkan dari representasi nasionalisme, pemilihan maskot Cendrawasih dan kalung berwarna bendera Indonesia menunjukkan nilai nasionalisme terhadap eksistensi olahraga yang diselenggarakan di Papua.

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Komunitas Olah Raga Untuk Kaum Urban Bandung: Membangun Jaringan Komunikasi Melalui Media Sosial

Cited by 2 publications

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How Social Media Used to Attract Participants in Sport Event? A Case Study of Kudus Futsal Championship’s Marketing Strategy

How Social Media Used to Attract Participants in Sport Event? A Case Study of Kudus Futsal Championship’s Marketing Strategy

Representasi kebudayaan lokal dan nasionalisme pada maskot Pon XX Papua 2020: Analisis semiotika Charles Sanders Pierce

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