“…Parallel to the development of the internet, new concepts emerged to explain the commercial logic: "the gig economy, the sharing economy, the on-demand economy, the surveillance economy, the app economy, the attention economy, and so on" (Srnicek, 2018, p.40). Although each one of these concepts has followers and opponents, the attention economy has gained notoriety (Goldhaber, 1997(Goldhaber, , 2006Lanham, 2006;Kessous et al, 2010;Crogan & Kinsley, 2012;Webster, 2014;Wu, 2017;Nixon, 2017;Myllylahti, 2018Myllylahti, , 2020.…”