2011
DOI: 10.1016/s0123-5923(11)70155-3
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La Innovación Como Competencia Central en La Internacionalización De Las Firmas Latinoamericanas: El Proceso De Bico Internacional, Empresa Del Grupo Carvajal S.A.

Abstract: Bico Internacional is a Colombian company that has set new trends in the internalization of its operations. This article presents a case study con­cerning Bico’s experience in Colombia and abroad. It is complemented by the application of theoretical models such as the theories by Prahalad and Hamel, Uppsala, and Johanson and Vahlne, and the model proposed by Stephen H. Rhinesmith, in order to explain the company’s market expan­sion process. It is concluded that Bico is a company that has not only a wide capaci… Show more

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