La internacionalización como variable moderadora en las estrategias fabricante-distribuidor

López, Natalia Vila; Boluda, Inés Küster; Ronda, Pedro Canales; Fernández, Asunción Hernández

doi:10.1016/j.cede.2013.05.001

Cited by 4 publications

(1 citation statement)

References 40 publications

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“…This means that the internationalization of operations in collaborative contexts makes decision-making more difficult because global networks consist of wide-ranging international firms. As well as contemplating collaborative processes, internationalization is also an important research area that emerges with a number of academics, which requires the further integration of the internationalization literature to reduce or eliminate trade barriers, lower transport and communication costs [20], and raise the product-related value level [21]. The internationalization of operations, therefore, implies the need to contemplate relevant requirements and barriers (Table 2).…”

Section: Internationalization Barriersmentioning

confidence: 99%

The Influence of Collaboration on Enterprises Internationalization Process

2022

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At present, competitive globalized environments force enterprises to make more effort to both set up collaborative processes among networked partners and open their borders to the internationalization process. With this participation in internationalization processes, a set of barriers emerges that enterprises must overcome, particularly SMEs. The internationalization barriers are classified in four main dimensions, namely, strategy, technology, partners and product, which are considered to establish relationships between the internationalization and the collaborative processes. Accordingly, the research objective is to analyse the extent to which collaboration with international partners facilitates the internationalization process. A research survey was held with Spanish manufacturing SMEs to assess the internationalization of operations by establishing collaborative processes in global networks. Two surveys were conducted to analyse collaboration and internationalization concepts, and the influences among them: (i) a first survey, designed to validate the posed hypothesis about the relation between internationalization and setting up collaborative processes; (ii) a second survey, devised to perform a descriptive analysis that identifies less-applied collaborative processes in SMEs by establishing internationalization activities. The study results reveal that collaboration positively influences the internationalization process, and identifies the collaborative processes that are less performed among the partners that internationalize their operations.

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Section: Internationalization Barriersmentioning

confidence: 99%

The Influence of Collaboration on Enterprises Internationalization Process

2022

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SWOT Analysis of the Mezcal Industry in Mexico for the Creation of Competitive Strategies

Rosaura,

Lares-Gregorio,

Olazabal-Luego

2024

Studies in Systems, Decision and Control

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¿Quién es más importante, el cliente o el que no lo es?

Tarantino-Tringali¹,

Tarantino-Curseri²

1970

Redmarka Rev Mark Apl

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El presente ensayo teórico pretende incentivar momentos de reflexión en torno a la importancia del correcto abordaje de algunos conceptos, que si bien son importantes en muchas áreas del saber, se quiere colocar el acento en «Marketing», donde pequeños y sutiles errores que antaño, eran relativamente fácil de corregir y solventar sobre la marcha, pero que hoy, en la era digital, no perdonan y en consecuencia, en un abrir y cerrar de ojos se convierten en nuestros despiadados verdugos. Y así en forma somera y tangencial, hablaremos de lo que aparentemente es obvio y todos creemos saber y conocer «el Cliente y la Competencia», hablaremos muy someramente sobre la relación Fabricante-Distribuidor y culminaremos con una disertación donde trataremos de dar respuesta a la pregunta que dio origen a este ensayo. ¿Quién es más importante el Cliente o él que no lo es?

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La internacionalización como variable moderadora en las estrategias fabricante-distribuidor

Cited by 4 publications

References 40 publications

The Influence of Collaboration on Enterprises Internationalization Process

The Influence of Collaboration on Enterprises Internationalization Process

SWOT Analysis of the Mezcal Industry in Mexico for the Creation of Competitive Strategies

¿Quién es más importante, el cliente o el que no lo es?

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