Purpose This paper aims to show the advantages that social marketing training programs for disability professionals can play in improving the approach to the problems faced by people with disabilities, offering a necessary mutual understanding between both sectors. So, describing what are the training needs in social marketing expressed by disability professionals and providing an initial shared theoretical framework of both fields that could contribute to implementing social marketing strategies in the field of disability as an inducer of quality of life. Design/methodology/approach This is a mixed-method approach combining: a quantitative analysis with a web-based self-administered questionnaire completed in six European countries and a qualitative analysis: interviews to experts pre and post questionnaire. Findings Quantitative data has identified that: front-line professionals working directly with people with disabilities have high social marketing training needs; these needs are mostly related to the assessment and modification of clients’ behavior and the development of interventions according to the concept of value co-creation. Qualitative data has shown that: both fields share some similar theoretical frameworks. Therefore, it is stated that social marketing has the potential to be better implemented in the disability field. Research limitations/implications Considering public policy; stigma and discrimination; regulations; other models and improving the sampling method. Originality/value Sharing theoretical framework of both fields, social marketing strategies into the disability field as an inductor for quality of life. No research has analyzed the needs of disability professionals when they have to face a problem and find a solution that social marketing strategies could offer into the disability field.

Pese a los cambios acontecidos en los hábitos y comportamiento de los estudiantes del siglo XXI en términos de interactividad y flexibilidad, en el ámbito universitario sigue predominando la metodología tradicional de clase magistral, por lo que es necesario profundizar tanto en la aplicación de nuevas metodologías como en la valoración de los alumnos sobre la utilidad de las mismas. En este contexto, el objetivo principal de este trabajo consiste en analizar la aplicación de la metodología flipped classroom. Para poder alcanzar el objetivo previsto, se ha trabajado con diferentes grupos de alumnos a través de dos experiencias, role playing y concurso. Los resultados obtenidos, a partir de un cuestionario ad-hoc, nos han permitido observar efectos positivos directos que han afectado a la mejora en la percepción del aprendizaje y de la satisfacción del alumnado de las asignaturas donde se puso en marcha, también esta metodología ha reforzado el trabajo en equipo dentro de un clima distendido y motivador, incrementando el dinamismo y la interacción en el aula.

No abstract

Having a healthy lifestyle is one of the main personal goals, and multiple behaviors can be used to achieve this goal. However, people do not always develop appropriate health behaviors. One of the consumption alternatives is the use of complementary and alternative medicine (CAM), which has been increasing significantly in recent years, although not always adequately. This study aimed to determine whether CAM use is associated with a healthy lifestyle in Spanish adults. To achieve these objectives, 2486 adults were interviewed as part of the 2018 Barometer of the Centro de Investigaciones Sociológicas about their lifestyle and CAM use. The findings show a relationship between healthy lifestyle and CAM use; our study shows that there are significant differences between people with healthier lifestyles and those with less healthy lifestyles in some of CAM use, such as herbal medicine, meditation, yoga, nutritional therapies, and acupuncture.

No abstract