Leuser Mountain National Park Marketing Strategy in Optimalization of Ecotourism Zone

Abstract

The competition of tourist attraction can not be run only on the basis of feeling alone but must be through good management. Appropriate marketing techniques can not work without good communication from the managers who will be delivered to the potential tourists and the tourists, because the good marketing quality and quantity is inseparable. Implementation of communication strategy in marketing can attract consumer interest that have a positive impact on the management such as increased visits and creating a good image for the management in the area of Ecotourism Leuser Mountain National Park. Through the review of secondary data sources based on related institutional reports, scientific articles, other information through digital data relating to research conducted with consideration of the results obtained through Importance-Performance Analysis. It is expected that these efforts can improve the quality of existing performance and minimize the problems or weaknesses that need to be improved so that the satisfaction of the Ecotourism tourists in the area of Leuser Mountain National Park can be fulfilled.