The competition of tourist attraction can not be run only on the basis of feeling alone but must be through good management. Appropriate marketing techniques can not work without good communication from the managers who will be delivered to the potential tourists and the tourists, because the good marketing quality and quantity is inseparable. Implementation of communication strategy in marketing can attract consumer interest that have a positive impact on the management such as increased visits and creating a good image for the management in the area of Ecotourism Leuser Mountain National Park. Through the review of secondary data sources based on related institutional reports, scientific articles, other information through digital data relating to research conducted with consideration of the results obtained through Importance-Performance Analysis. It is expected that these efforts can improve the quality of existing performance and minimize the problems or weaknesses that need to be improved so that the satisfaction of the Ecotourism tourists in the area of Leuser Mountain National Park can be fulfilled.

Abstract-Culinary And Urban Tour business competition cannot currently be executed only based on intuition and foresight but must go through good management and the right marketing techniques. The exact marketing techniques cannot work without good communication from the manager which will be delivered to the prospective tourists and travelers, because the quality and quantity as well as marketing is something that cannot be separated. The objective is an input Culinary and Urban Tour business development in Sempur Park. The technique used in this study is the observation, questionnaires, and documentation. The sampling technique in this research used purposive sampling and accidental sampling. This study uses Importance-Performance and Recreation Opportunity Spectrum (ROS) Analysis, in this technique the respondents were asked to rank various attributes or elements of the bid based on the degree of importance of each of these attributes. In relation with the high amount of visitors, this research is focusing on the tourists visit while they're in the Sempur Park Area. Outcome of this research is expected not only in the effort of preserving the quality of the Sempur Park environments, but also the satisfaction level of visitors. The finding of this study showed tourists had been satisfied with culinary travel in Sempur park area Bogor City with 85.05 percent satisfaction rate and showing that the physical parameters is the spectrum that have high chances to fix the Sempur Park are.