Leveraging social grouping for trust building in foreign electronic commerce firms: An exploratory study

Consumers' decisions in social commerce context: An empirical investigation

“…Trust transfer occurs when the trust in a known person/entity can be shifted to another relatively unknown person/entity through the associations between them [23,24]. The theoretical basis for trust transference is derived from the attribution theory [25], which helps individuals to make attribution of an event based on the inference drawn from the existing knowledge.…”

“…Recent studies demonstrated that trust transfer can occur both online and offline. For example, it is believed that mutual trust among community members can be transferred to trust towards the virtual community [24,28]. In order to better understand the interplay between different levels of trust in the social commerce community, we will draw on this theory to further examine how member-member trust can be transferred to community-member trust.…”

Individualists vs. Collectivists in B2C E-Business Purchase Intention

“…In addition, online shopping preferences with respect to localization of online store are also an important factor towards purchasing online. There are differences on trust across culture for shopping preferences such as, local vs. international online store Shi et al (2013).…”

“…There are differences in trust across cultures for a local and a foreign e-commerce website (Cyr et al, 2004). Foreign online stores are generally viewed as out-group entities, cultural sensitivity is important in determining the trust building strategies in foreign e-commerce (Shi et al, 2013). …”

Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana

“…It may be argued that foreign e-commerce firms may likely to fail where they do not appreciate the consumer trust aspects and sources of trust within the community of their operations [7]. The purpose of this study is to measure the sources of trust on intention to purchase in e-commerce of Ghana.…”