Leveraging Social Media for Development in Organisations

Sundaram, Ajith

doi:10.5539/ass.v13n4p201

Cited by 3 publications

(5 citation statements)

References 19 publications

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“…Digital transformation has opened up new avenues for organizations to forge closer connections with their customers (Masoud & Basahel, 2023). Leveraging social media, mobile applications, and various digital platforms, businesses can delve into the intricacies of customer preferences, gather instantaneous feedback, and deliver highly personalized services (Ausat, 2023;Azzaakiyyah, 2023;Sundaram, 2017). This capability serves to fortify customer relationships and lays the groundwork for burgeoning business growth opportunities.…”

Section: A B S T R a Kmentioning

confidence: 99%

The Impact of Digital Transformation on Business Models and Competitive Advantage

Agustian,

Mubarok,

Zen

et al. 2023

J.Technology;J.Society Perspective

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Digital transformation has become a dominant trend in the business world in recent years. The rapid development of information and communication technology has enabled organisations to change the way they operate, interact with customers, and compete in the market. This research aims to analyse the impact of digital transformation on business models and competitive advantage. This research is a literature review that uses a qualitative approach, which implies that data will be analysed and interpreted using information and text obtained from various sources. The study results show that in the ongoing era of digital transformation, its impact on business models and competitive advantage is an aspect that cannot be ignored. This digital transformation has changed the fundamentals of how organisations operate and interact with customers, and how they can win the competition in an increasingly fierce market. Digital transformation has brought about a significant business paradigm shift. Today, more organisations are integrating digital technology as an integral part of their business model. It is no longer an option, but a necessity to maintain relevance and competitiveness in the market.

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Section: A B S T R a Kmentioning

confidence: 99%

The Impact of Digital Transformation on Business Models and Competitive Advantage

Agustian,

Mubarok,

Zen

et al. 2023

J.Technology;J.Society Perspective

View full text Add to dashboard Cite

show abstract

“…The literature presents a complete communication shift from a traditional to a more contemporary approach where digital media usage can determine an organisation's or company's trajectory (Sundaram, 2017;Elsayed, 2017;Blakiston & Mayden, 2015). Libraries are using more digital media platforms to enhance their users' experience.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The need to ensure that libraries are fulfilling the demands of the twenty-first-century user has led to libraries developing effective marketing strategies. Sundaram (2017) notes that if organisations are to survive, there is a need for their marketers to improve the organisation's online marketing through social media platforms.…”

Section: Literature Reviewmentioning

confidence: 99%

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Leveraging Content Strategy for Library Digital Media Platforms amongst Selected University Libraries in Zimbabwe

Tsekea,

Chigwada

2023

Academic Libraries in Africa

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Many organisations have created websites and digital media platforms to communicate with patrons. University libraries have also embraced these digital ways of sharing resources and services. However, many times users have difficulty in finding information. There is also a lack of properly established policies on content creation, updating, and sometimes deletion. Some staff handling these digital media platforms may lack proper skills in making a strong social media presence for their organisations. Some libraries are therefore finding it difficult to have well-written content and maintain a viable and beneficial online presence. This work is based on a survey of twenty universities in Zimbabwe. An online questionnaire was sent to the university librarians involved in digital media technology creation and updating. A follow-up digital content analysis of the sixteen universities that responded to the questionnaire was conducted. The findings showed that all the libraries produce digital media content, although some do not have policies. The major challenge is updating the content. The authors recommend that librarians should continuously develop themselves so that they are able to deal with digital media content creation, maintenance and deletion.

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“…Social media is termed as those online applications, platforms and media which aim to simplify interactions, collaborations and content sharing. In social media information is created and catered to its users by its users (Sundaram, 2017). Milla, Mataruna and Ristic (2018) mention that social media has two main characteristics: a) Participation: Social media eliminates the distance between followers-listeners and the media by encouraging participation and feedback of the people interested in the media.…”

Section: Introductionmentioning

confidence: 99%

Social Media Preferences, Interrelations Between the Social Media Characteristics and Culture: A View of Arab Nations

Milla¹,

Mataruna-Dos-Santos²

2019

ASS

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This article is a pioneering theoretical work as an approach from the perspective of combination of social media characteristics and wisdom of crowds. The aim of this article is to conceptualize the social media channels in terms of their characteristics and to discuss the correlation between social media choices and culture. This paper contributes to social media marketing theory by developing a conceptual approach that explains and offers implications pertaining to the relationship between different social media channels in the age of social media. To do this, the relevant literature has been thoroughly reviewed, and exploratory research method has been used. The study also aims to visualize the effect of cultural differences as aligned with the study of Edward Hall (1967) and Gert Hoftstede (1984). Cultural factors exert a broad and deep influence on social media choices. Arab countries are categorized as high-context culture according to Hall's dimensions. The social media reports, Arab Social Media, conducted by Dubai School of Government of the years from 2013, 2013 and 2017 were analyzed. The limited availability of the literature done on the region has limited the scope and analysis of the research. The paper concludes that social media has certain characteristics that interrelate with each other and culture has a moderation effect on the choices.

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Leveraging Social Media for Development in Organisations

Cited by 3 publications

References 19 publications

The Impact of Digital Transformation on Business Models and Competitive Advantage

The Impact of Digital Transformation on Business Models and Competitive Advantage

Leveraging Content Strategy for Library Digital Media Platforms amongst Selected University Libraries in Zimbabwe

Social Media Preferences, Interrelations Between the Social Media Characteristics and Culture: A View of Arab Nations

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