Lifestyle orientations and the adoption of Internet-related technologies in Taiwan

CONSUMERS’ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

“…They concluded that measures of personal characteristics and measures of innovation diffusion can determine speed and level of adoption. Li (2013) noticed that lifestyle orientations are other powerful cue to the admission of some new technologies. It seems that people willingness to innovation adoption increases their propensity to use online banking services.…”

Lifestyles and gratifications obtained from news: Comparing science news with health news and political news

“…Past studies have applied lifestyle to understanding media use patterns and have found that lifestyle is able to predict different media use patterns (Becker and Connor, 1981;Donohew et al, 1987;Eastman, 1979;Wei, 2006). Recent studies have investigated the effect of lifestyles on technology adoption (Li, 2013;Chan and Leung, 2005;Hawkins et al, 1998;Lekakos, 2009;Schwartz, 1992;Wei, 2006Wei, , 2014. For example, Mazzoni et al (2007) found that people in Italy with a connected lifestyle used cell phones for entertainment, whereas people with a traditional lifestyle used cell phones primarily for maintaining relationships.…”

“…The most widely used approach to measure lifestyle is the Activities, Interests, and Opinions (AIO) approach, which uses consumers' activities, interests, and opinions to classify consumers into different lifestyles (Chan and Leung, 2005;Hawkins et al, 1998;Lekakos, 2009;Schwartz, 1992). The 20-item lifestyle scale adopted by this study has been frequently applied to Chinese populations, from which five types of lifestyles were consistently extracted (Li, 2013;Leung, 1998;Wei, 2006Wei, , 2015. This study used the five lifestyles to examine how different lifestyles were related to the use of science, political, and health news.…”

“…The third type of lifestyle is the pleasure-seeking lifestyle. People with this lifestyle prefer a stable and easy life and enjoy doing nothing but relaxing during holidays (Li, 2013;Leung, 1998Leung, , 2015. The fourth type of lifestyle is the lifestyle of non-media skeptics.…”

“…This lifestyle is unique in the Chinese population because it characterizes a particular consumption pattern (Leung, 1998). People with this lifestyle have a preference for foreign products and believe that they are more reliable and satisfactory (Li, 2013).…”