The measurement of serum thromboxane B 2 (TXB 2 ) production by platelets is a specific test for assessment of platelet cyclooxygenase (COX-1) activity following administration of non-steroidal anti-inflammatory drugs (NSAIDs). The aim of this study was to investigate the influence of sample incubation at 37 C for one hour on serum TXB 2 concentration in comparison with incubation at room temperature. A total of 54 blood samples for serum TXB 2 measurements were collected from six healthy beagle dogs into two separate serum tubes. While one group of tubes was incubated in a 37 C water bath, the second group of tubes was left to coagulate at room temperature, both for one hour. Serum TXB 2 concentrations were measured by ELISA. The mean concentration (± SD) of serum TXB 2 in the group of samples that were incubated at 37 C was significantly (P 0.0001) higher compared to the group of samples incubated at room temperature, 1098 ± 346 g/l and 550 ± 257 g/l, respectively.The results of the study provide the information on serum TXB 2 concentration in healthy beagle dogs and demonstrate that validated methods for assessment of COX-1 activity by measurement of serum TXB 2 should be used in order to make results more reliable and comparable between different studies. The results of this study might be of great help in planning NSAID studies in dogs by providing the information that TXB 2 generation by platelets is influenced profoundly by incubation temperature.