Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce Settings

Hu, Yangcheng

doi:10.1007/978-3-642-23753-9_100

Cited by 20 publications

(20 citation statements)

References 14 publications

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“…In that case, it can be set forth that the perceived value has a mediating role in the effect of slow fashion orientation on purchase intention. The result obtained is consistent with previous studies demonstrating the positive impact of the perceived value on purchase intent (Jung & Jin, ; Wu & Chang, ; Hu, ; Chi, Yeh, & Tsai, ; Kwok, Wong, & Lau, ; Naami, Rahimi, & Ghandrav, ).…”

Section: Discussionmentioning

confidence: 99%

Sustainable dressing: Consumers' value perceptions towards slow fashion

2019

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Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.

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Section: Discussionmentioning

confidence: 99%

Sustainable dressing: Consumers' value perceptions towards slow fashion

2019

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“…Hu, 2011). Prior empirical researches revealed that perceived value had a positive influence on purchase intention (Calvo-Porral & Lévy-Mangin, 2017;Hsieh, 2016;Hu, 2011). Therefore, we proposed the next hypotheses: H3: Perceived value has a significant impact on brand preference.…”

Section: Perceived Valuementioning

confidence: 95%

“…Besides, some studies indicated that perceived value was a precursor of purchase intention (Calvo-Porral & Lévy-Mangin, 2017; Y. Hu, 2011). Prior empirical researches revealed that perceived value had a positive influence on purchase intention (Calvo-Porral & Lévy-Mangin, 2017;Hsieh, 2016;Hu, 2011).…”

Section: Perceived Valuementioning

confidence: 99%

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS-Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach's alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

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“…For online shopping, Lee et al [34] and Lien et al [35] showed that perceived value has a positive effect on repurchase intention. Hu [36] found that perceived value significantly influenced customer satisfaction, and both were significant predictors of customer purchase intention. Chen et al [37] concluded that perceived value is positively related to purchase intentions, amongst other factors.…”

Section: Perceived Valuementioning

confidence: 99%

Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam

Phạm¹,

Tran²,

et al. 2018

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Electronic commerce (e-commerce) is an increasingly popular trend in modern economy concomitant with the development of the Internet. E-commerce has developed considerably, making Vietnam one of the fastest growing markets in the world. However, its growth rate has not matched its potential, leading to the question how online retailers could improve their practices and thus contribute to the sustainable development of emerging markets such as Vietnam. Therefore, with the goal of providing online retailers with many methods to improve their online shopping service, this study examined the direct and indirect influence of the dimensions of online shopping convenience on repurchase intention through customer-perceived value. A survey of 230 Vietnamese customers was conducted to test the theoretical model. A structural equation model was used for data analysis. The results determined that the five dimensions of online shopping convenience are: access, search, evaluation, transaction, and possession/post-purchase convenience. All dimensions have a direct impact on perceived value and repurchase intention. The results also show the important role of perceived value when a factor both directly influences repurchase intention and mediates the relationship between convenience and repurchase intention.

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Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce Settings

Cited by 20 publications

References 14 publications

Sustainable dressing: Consumers' value perceptions towards slow fashion

Sustainable dressing: Consumers' value perceptions towards slow fashion

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam

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